35 Gen Z Booking & Scheduling Preferences (2026)

Of Gen Z consumers prefer booking services via mobile devices.

Morning Consult Gen Z Report

Of Gen Z won't book with a business that lacks an online scheduling option.

Accenture Consumer Pulse Survey

Of Gen Z bookings happen through mobile apps rather than mobile websites.

Statista Mobile Commerce Report

Of Gen Z expect to complete a booking in under 2 minutes.

GetApp Consumer Scheduling Survey

Of Gen Z have booked a service directly from a social media post.

Sprout Social Consumer Survey

Of Gen Z say a poor mobile booking experience would stop them from returning.

Baymard Institute Mobile UX Report

Of Gen Z discover new service providers through Instagram or TikTok.

Sprout Social Consumer Survey

Of Gen Z trust online reviews and social proof more than personal recommendations.

BrightLocal Consumer Review Survey

Of Gen Z have tried a new service provider based on social media content.

Morning Consult Gen Z Report

Of Gen Z expect a 'book now' button on a business's social media profile.

Sprout Social Consumer Survey

Of Gen Z have booked a service after watching a TikTok video about it.

TikTok Business Insights Report

Of Gen Z check a business's social media before booking for the first time.

industry research

Estimated annual spending power of Gen Z in the U.S.

Bloomberg Consumer Intelligence

Of Gen Z budget is allocated to personal services and experiences.

Morning Consult Gen Z Report

Of Gen Z have paid for a subscription-based service.

industry research

Of Gen Z prefer paying digitally (Apple Pay, Venmo) over cash or card.

Statista Payment Methods Report

Of Gen Z say price transparency is a top factor in their booking decision.

GetApp Consumer Scheduling Survey

Of Gen Z compare prices online before booking a service.

industry research