Plantilla de Correo de Lanzamiento de Programa de Fidelidad
Plantilla de correo para anunciar un nuevo programa de fidelidad o recompensas con detalles de inscripcion.
Esta plantilla de plantilla de correo de lanzamiento de programa de fidelidad te ayuda a ahorrar tiempo en comunicaciones repetitivas con clientes. Cópiala, personaliza las variables para tu negocio y empieza a usarla hoy. Explorar todas las plantillas de programación.
Plantillas
Subject: You're Invited! Join the {{program_name}} and Earn Rewards
Hi {{client_name}},
We're thrilled to launch the {{program_name}} — our way of saying thank you for choosing {{business_name}}!
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🏆 HOW IT WORKS
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• Earn {{points_per_visit}} points for every visit
• Earn {{points_per_dollar}} point for every $1 spent
• Refer a friend: Earn {{referral_points}} bonus points
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🎁 REWARDS
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{{points_tier_1}} points: {{reward_1}}
{{points_tier_2}} points: {{reward_2}}
{{points_tier_3}} points: {{reward_3}}
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🚀 JOIN NOW & GET A HEAD START
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Enroll today and receive {{signup_bonus}} bonus points — instantly!
→ Join now: {{enrollment_link}}
Your loyalty means the world to us!
Thank you,
{{business_name}}Cómo funciona
Empezar
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Ingresa tus datos
{{variables}}
Automatización
SchedulingKit
Variables a sustituir
{{client_name}}{{business_name}}{{program_name}}{{points_per_visit}}{{points_per_dollar}}{{referral_points}}{{points_tier_1}}{{reward_1}}{{points_tier_2}}{{reward_2}}{{points_tier_3}}{{reward_3}}{{signup_bonus}}{{enrollment_link}}Consejos Profesionales
Offer a signup bonus to drive immediate enrollment
Keep the rewards structure simple — if you cannot explain it in three sentences, simplify it
Include a referral bonus to drive word-of-mouth growth
Follow up with non-enrollees after 7 days with a reminder
Perfecto para
Cuándo usar esta plantilla
Send on launch day to all active clients. Follow up with non-enrollees 7 days later. For new clients, include enrollment in the welcome email.
Mejores prácticas
Lead with what the client earns, not how the system works — benefits before mechanics
Include 3 reward tiers that are achievable: easy (2-3 visits), medium (6-8 visits), and aspirational (12+ visits)
Add a referral component to turn loyal clients into acquisition channels
Make enrollment one-click — any friction in the signup process dramatically reduces conversion
Errores comunes a evitar
Making the reward tiers too hard to achieve, which discourages participation
Overcomplicating the points system — clients should understand it instantly
Not promoting the program after launch — ongoing visibility is critical for adoption
Launching without a signup bonus, which reduces initial enrollment rates by 30-50%
Preguntas frecuentes
What is a good signup bonus?
Enough points to put them 25-30% of the way to the first reward tier. This creates immediate momentum and makes the first reward feel achievable.
Should I use a points system or a punch card system?
Points systems are more flexible and encourage higher spending. Punch cards are simpler but only reward visit frequency. Choose based on your business model and client sophistication.
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Lecturas adicionales
- HubSpot: Plantillas empresariales gratuitas — Colección curada de plantillas empresariales profesionales.
- SCORE: Recursos tecnológicos — Mentoría y guías gratuitas para pequeñas empresas.
Automatizar esta plantilla
Deja de copiar y pegar. SchedulingKit envía automáticamente mensajes personalizados en el momento adecuado, siempre.
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