Plantilla de Correo de Anuncio de Aumento de Precios
Plantilla profesional de correo para anunciar aumentos de precios a clientes existentes preservando la lealtad.
Esta plantilla de plantilla de correo de anuncio de aumento de precios te ayuda a ahorrar tiempo en comunicaciones repetitivas con clientes. Cópiala, personaliza las variables para tu negocio y empieza a usarla hoy. Explorar todas las plantillas de programación.
Plantillas
Subject: Important Update About Our {{year}} Pricing
Hi {{client_name}},
Thank you for being a valued client of {{business_name}}. We truly appreciate your loyalty over the past {{time_as_client}}.
We're writing to let you know that starting {{effective_date}}, our pricing will be updated to reflect the improvements we've made to our services:
{{service_1}}: {{old_price_1}} → {{new_price_1}}
{{service_2}}: {{old_price_2}} → {{new_price_2}}
WHY THE CHANGE:
Over the past year, we've invested in {{improvement_1}}, {{improvement_2}}, and {{improvement_3}} to give you a better experience. This adjustment helps us continue delivering the quality you expect.
LOYAL CLIENT OFFER:
Book before {{deadline_date}} and lock in the current rate for your next {{number}} appointments.
→ Book now: {{booking_link}}
We value your trust and are happy to answer any questions.
Warm regards,
{{business_name}}
{{phone}}Cómo funciona
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{{variables}}
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Variables a sustituir
{{client_name}}{{business_name}}{{time_as_client}}{{effective_date}}{{service_1}}{{old_price_1}}{{new_price_1}}{{deadline_date}}{{booking_link}}{{phone}}Consejos Profesionales
Give at least 30 days notice before the increase takes effect
Frame the increase around value added, not rising costs
Offer a loyalty incentive to pre-book at the current rate
Send on a Tuesday or Wednesday morning for best open rates
Perfecto para
Cuándo usar esta plantilla
Send 30-60 days before any scheduled price increase. Avoid sending during holidays or alongside promotional emails.
Mejores prácticas
Lead with gratitude and acknowledgment of the client relationship before mentioning the change
Be specific about new prices — vague language like "slight increase" creates distrust
Include a deadline-driven loyalty offer to drive immediate bookings at the current rate
Segment your list and personalize for long-term vs. newer clients
Errores comunes a evitar
Surprising clients with a higher price at checkout instead of notifying in advance
Being vague about the increase amount — transparency builds trust
Failing to explain the value behind the increase, making it feel arbitrary
Not offering any loyalty bridge for existing clients
Preguntas frecuentes
How far in advance should I announce a price increase?
Give at least 30 days notice. For significant increases (over 15%), consider 60 days. This shows respect for your clients and gives them time to budget or pre-book at the current rate.
Should I grandfather existing clients at the old rate?
A limited grandfather period (e.g., 3-6 months) is a strong retention tool. Avoid indefinite grandfathering as it creates long-term pricing complexity.
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Lecturas adicionales
- HubSpot: Plantillas empresariales gratuitas — Colección curada de plantillas empresariales profesionales.
- SCORE: Recursos tecnológicos — Mentoría y guías gratuitas para pequeñas empresas.
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