Trigger Booking Popups from Squarespace CTAs

A copywriting agency uses Squarespace to showcase case studies, pricing packages, and a blog with marketing tips. The agency wants booking CTAs throughout the site without dedicating an entire page to a scheduling widget.

The agency adds the SchedulingKit popup script to Squarespace's header code injection. Then, every "Book a Strategy Call" button across the site — one in the hero section, one on the pricing page, one at the end of each blog post, and one in the footer — links to the popup trigger URL. Clicking any of these buttons opens a centered modal with the agency's booking calendar.

A prospect reading a case study about a SaaS client who increased conversions by 34% clicks the "Book a Strategy Call" button at the bottom of the article. The booking popup opens over the case study. The prospect selects a 30-minute strategy call, picks Thursday at 11 AM, fills in their company name and project scope, and confirms. The popup closes and they return to the case study.

The agency tracks popup trigger sources and finds that blog post CTAs generate 40% of all bookings, followed by the pricing page at 30%, the hero section at 20%, and the footer at 10%. This data informs content strategy: the agency prioritizes publishing case studies that include strong CTAs, knowing they drive the most consultation bookings per page.