Modele d'E-mail d'Annonce d'Augmentation de Prix
Modele d'e-mail professionnel pour annoncer des augmentations de prix aux clients existants tout en preservant la fidelite.
Ce modèle de modele d'e-mail d'annonce d'augmentation de prix vous aide à gagner du temps sur les communications client répétitives. Copiez-le, personnalisez les variables pour votre entreprise et commencez à l'utiliser aujourd'hui. Parcourir tous les modèles de planification.
Modèles
Subject: Important Update About Our {{year}} Pricing
Hi {{client_name}},
Thank you for being a valued client of {{business_name}}. We truly appreciate your loyalty over the past {{time_as_client}}.
We're writing to let you know that starting {{effective_date}}, our pricing will be updated to reflect the improvements we've made to our services:
{{service_1}}: {{old_price_1}} → {{new_price_1}}
{{service_2}}: {{old_price_2}} → {{new_price_2}}
WHY THE CHANGE:
Over the past year, we've invested in {{improvement_1}}, {{improvement_2}}, and {{improvement_3}} to give you a better experience. This adjustment helps us continue delivering the quality you expect.
LOYAL CLIENT OFFER:
Book before {{deadline_date}} and lock in the current rate for your next {{number}} appointments.
→ Book now: {{booking_link}}
We value your trust and are happy to answer any questions.
Warm regards,
{{business_name}}
{{phone}}Comment ça marche
Commencer
Modèles
Entrez vos données
{{variables}}
Automatisation
SchedulingKit
Variables à remplacer
{{client_name}}{{business_name}}{{time_as_client}}{{effective_date}}{{service_1}}{{old_price_1}}{{new_price_1}}{{deadline_date}}{{booking_link}}{{phone}}Conseils de Pro
Give at least 30 days notice before the increase takes effect
Frame the increase around value added, not rising costs
Offer a loyalty incentive to pre-book at the current rate
Send on a Tuesday or Wednesday morning for best open rates
Parfait pour
Quand utiliser ce modèle
Send 30-60 days before any scheduled price increase. Avoid sending during holidays or alongside promotional emails.
Bonnes pratiques
Lead with gratitude and acknowledgment of the client relationship before mentioning the change
Be specific about new prices — vague language like "slight increase" creates distrust
Include a deadline-driven loyalty offer to drive immediate bookings at the current rate
Segment your list and personalize for long-term vs. newer clients
Erreurs courantes à éviter
Surprising clients with a higher price at checkout instead of notifying in advance
Being vague about the increase amount — transparency builds trust
Failing to explain the value behind the increase, making it feel arbitrary
Not offering any loyalty bridge for existing clients
Questions fréquentes
How far in advance should I announce a price increase?
Give at least 30 days notice. For significant increases (over 15%), consider 60 days. This shows respect for your clients and gives them time to budget or pre-book at the current rate.
Should I grandfather existing clients at the old rate?
A limited grandfather period (e.g., 3-6 months) is a strong retention tool. Avoid indefinite grandfathering as it creates long-term pricing complexity.
Explorer plus de ressources
Lectures complémentaires
- HubSpot : Modèles d’entreprise gratuits — Collection de modèles professionnels sélectionnés.
- SCORE : Ressources technologiques — Mentorat et guides gratuits pour les petites entreprises.
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