Modele d'E-mail de Promotion Saisonniere
Modele d'e-mail pour promouvoir des offres saisonnieres, offres de vacances et promotions de reservation limitees.
Ce modèle de modele d'e-mail de promotion saisonniere vous aide à gagner du temps sur les communications client répétitives. Copiez-le, personnalisez les variables pour votre entreprise et commencez à l'utiliser aujourd'hui. Parcourir tous les modèles de planification.
Modèles
Subject: {{season_name}} Special: {{offer_headline}} — Limited Time!
Hi {{client_name}},
{{season_name}} is here, and we have something special for you!
🌟 {{offer_description}}
✅ What's included:
• {{benefit_1}}
• {{benefit_2}}
• {{benefit_3}}
💰 Special Price: {{promo_price}} (Regular: {{regular_price}})
⏰ Offer ends: {{expiry_date}}
Book your spot now — availability is limited:
{{booking_link}}
Don't miss out!
Best,
{{business_name}}
{{phone}}Comment ça marche
Commencer
Modèles
Entrez vos données
{{variables}}
Automatisation
SchedulingKit
Variables à remplacer
{{client_name}}{{business_name}}{{season_name}}{{offer_headline}}{{offer_description}}{{benefit_1}}{{benefit_2}}{{benefit_3}}{{promo_price}}{{regular_price}}{{expiry_date}}{{booking_link}}{{phone}}Conseils de Pro
Send 2-3 weeks before the season peaks to capture early planners
Use scarcity language ("limited spots", "while supplies last") to drive urgency
Segment by service history — promote relevant seasonal services to the right clients
Follow up with a reminder email 3 days before the offer expires
Parfait pour
Quand utiliser ce modèle
Send 2-3 weeks before the seasonal peak to capture planners, then follow up with a last-chance reminder 2-3 days before the offer expires. Avoid overlapping with other promotions.
Bonnes pratiques
Plan your seasonal calendar at the start of each quarter so campaigns go out on time, not last-minute
Lead with the benefit to the client, not the discount — "Get summer-ready skin" beats "20% off facials"
Include a clear deadline and a countdown element to create real urgency rather than vague "limited time" language
A/B test your subject lines with a small segment before sending to your full list
Erreurs courantes à éviter
Sending the campaign too late, after clients have already booked with competitors for the season
Making the offer too complicated with too many conditions or tiers — simplicity converts better
Not following up with a reminder email before the expiry date, leaving conversions on the table
Using the same generic template every season without updating imagery and messaging to match the moment
Questions fréquentes
How far in advance should I send seasonal promotions?
Send your first email 2-3 weeks before the peak period. Follow up with a reminder 3-5 days before expiry. For major holidays, start 4 weeks early since calendars fill up fast.
How many seasonal promotions should I run per year?
Four to six is the sweet spot — one per quarter plus one or two tied to industry-specific seasons. More than that leads to promotion fatigue where clients stop paying attention.
Should I offer a discount or a value-add?
Value-adds (free upgrade, bonus service) protect your margins better than discounts and feel more special. If you do discount, make it time-limited and at least 15-20% to be motivating.
Explorer plus de ressources
Lectures complémentaires
- HubSpot : Modèles d’entreprise gratuits — Collection de modèles professionnels sélectionnés.
- SCORE : Ressources technologiques — Mentorat et guides gratuits pour les petites entreprises.
Automatiser ce modèle
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