Réactivez les clients inactifs et récupérez-les
Campagne de réactivation des clients inactifs : segmentation par durée d'inactivité, message de win-back, offre et mesure du ROI.
Commencer le guideRéactivez les clients inactifs et récupérez-les Ce guide pas à pas couvre tout ce dont vous avez besoin, des prérequis aux conseils de pro, pour que vous puissiez terminer le processus en 30 minutes ou moins. Parcourir tous les guides pratiques.
Ce Dont Vous Avez Besoin Avant Réactiver les clients inactifs
Assurez-vous d’avoir les éléments suivants prêts :
- Client database with last-visit dates
- Email and/or SMS automation configured
Comment Réactiver les clients inactifs
6 steps · 30 minutes
Define 'inactive'
Set a threshold for inactivity based on your business. For salons, 8 weeks without a visit. For dental, 7 months. For therapy, 4 weeks.
Segment your inactive clients
Pull a list of clients who have not booked since your threshold date. Segment by last service, lifetime value, and visit frequency.
Focus reactivation efforts on high-value clients first, they have the highest return rate.
Create a win-back message sequence
Design a 3-touch email/SMS sequence: a gentle check-in, a special offer, and a final 'We miss you' message spaced 1 week apart.
Include a direct booking link
Make rebooking effortless by including a one-click booking link in every message.
Automate the campaign
Set the sequence to trigger automatically when a client crosses the inactivity threshold so you never miss a reactivation opportunity.
Track reactivation rates
Measure how many inactive clients rebook after each message. Optimize the offer and messaging based on results.
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When this isn't for you
This is not for you if you've already implemented the workflow. The walkthrough is for first-time setup. Skip if your team already has a working process.