Post-Appointment Follow-Up Email Template
Build relationships and encourage reviews with this post-appointment follow-up template.
Template Preview
Subject: Thank You for Visiting {{business_name}}!
Hi {{client_name}},
Thank you for choosing us for your {{service_name}} today!
We hope everything met your expectations. If you have a moment, we'd love to hear your feedback:
⭐ Leave a Review: {{review_link}}
Ready to book your next appointment?
[Book Now] {{booking_link}}
Questions or concerns? We're here to help:
📞 {{phone}}
✉️ {{email}}
Thank you for your trust in us!
Warm regards,
{{business_name}}How to Use This Template
Copy the Template
Click the copy button above to copy to clipboard
Replace Variables
Swap {{variables}} with your business info
Send or Automate
Use manually or automate with SchedulingKit
Variables to Replace
{{client_name}}{{service_name}}{{review_link}}{{booking_link}}{{business_name}}{{phone}}{{email}}💡 Pro Tips
Send within 24 hours of appointment
Ask for review while experience is fresh
Include easy one-click review link
Offer rebooking incentive for returning clients
Perfect For
When to Use This Template
Send within 2-24 hours after the appointment while the experience is fresh. For requesting referrals from long-term clients, use the Referral Request template instead.
✅ Best Practices
Ask for a review on one specific platform (Google or Yelp) rather than giving multiple options that cause decision paralysis
Include a direct deep link that opens the review form — fewer clicks means more reviews
Mention a specific detail from their visit to make the email feel personal, not automated
⚠️ Common Mistakes to Avoid
Waiting more than 48 hours to send, by which time the experience has faded from memory
Asking for a review, a rebooking, and a referral all in one email — pick one primary CTA
Sending the identical follow-up to first-time and returning clients instead of personalizing
Frequently Asked Questions
Can I customize this email template?
Absolutely! This template is designed to be fully customizable. Simply copy the template and replace the {{variables}} with your specific business information, branding, and messaging. You can also adjust the tone, add or remove sections, and personalize it for your audience.
When should I send this email?
For best results with post-appointment follow-up email template, timing matters. Send within 24 hours of appointment Many businesses automate this email to trigger at the optimal time using scheduling software.
How do I automate this email template?
You can automate this template using SchedulingKit's workflow feature. Once set up, the system will automatically send personalized versions of this email to the right clients at the right time—no manual work required. This ensures consistency and saves hours of administrative work.
What makes a good email for appointments?
Effective appointment emails should be clear, professional, and include all essential information (date, time, location). Ask for review while experience is fresh Using email templates ensures you don't miss important details.
Explore More Resources
Further Reading
- HubSpot: Free Business Templates — Curated collection of professional business templates.
- SCORE: Technology Resources — Free mentoring and guides for small businesses.
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