20 Best Free Resources for Email Marketers

Resources for Email Marketers

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Email Marketing is not only about writing an email and sending it to a specific list of people. Email marketing is an entire process of crafting a message, deciding on the email subject and addresses, tracking email interaction, and so much more. Email marketing efforts can make or break your business. An email marketing plan or email strategy needs to be good for the promotion of any business. The quality of email should be maintained to reduce the unsubscribe rate. The promotional emails sometimes irritate the contacts, but customers like properly crafted emails. For all these steps to be adequately performed, one must have a proper email marketing tool. This article will highlight the best free email marketing resources.

This article covers the following:



Omnisend is basically a marketing automation platform built specifically for eCommerce. It helps you in creating an automated email in a few clicks. It offers a friendly interface with easy options to choose from. It also offers an SMS option alongside your emails.

Free Plan: allows you to send 500 emails in a month

Paid Plan: it starts from $16 per month


AWeber is a wonderful tool that helps small businesses in building an audience. It helps you engage the subscribers at the perfect time. This tool also helps import contacts, design emails, preview draft emails, and send them to subscribers at the right time. 

Free Plan: It allows you to add up to 500 subscribers. 

Paid Plan: It usually starts from $17 per month and is billed annually. 

The Hemmingway App

This online editor is so cool for email marketers. This app lends a minimalist and clean style to your entire content and helps you connect with your reader base. The app offers suggestions about jargon, punctuation, grammar, synonyms, etc. You can add your email to this online editor and get feedback. 


MailChimp is a famous cloud solution for managing email marketing campaigns. It helps an email marketer create a unique campaign, send emails, engage with readers, and collect statistics. It offers an extensive list of features like an email interaction tracker, adding new contacts and tracking them, etc.

Free Plan: It allows 2,000 subscribers and 10,000 emails per month

Paid plans: It starts at $9.99 per month


Cakemail is a perfect option if you need clarification about your email marketing campaign. It works simply where you are asked to choose a template, add a message, and send emails to your contacts. The campaign analysis tool also helps you track the progress of your campaign. 


This app integrates with your app for sending emails. It has a transactional email service and an easy interface, which helps create and optimize emails. Mailjet works well with personalized emails, segment lists, and comparing media campaigns.

Free Plan: Allows up to 6,000 emails per month / 200 emails per day

Paid plans: It starts at $8.69 per month

Vertical Response

If you have no interest in HTML, you should start using Vertical Response. The email wizard of this app creates emails for you. It offers a clean, simple, interactive interface for emailing your contacts. It also provides email campaign statistics. It also allows you to integrate your campaign with salesforce for advanced email marketing projects. 

Free Plan: include up to 300 contacts and 4,000 emails per month.

Paid Plans: The paid plan starts at $11 per month


The intuitive editor of Freshmail helps in creating emails using various designs. For a creative, unique, streamlined email template, you should start using Freshmail. This app offers several tools like auto-responder, inbox inspector, etc. real-time email tracking is also helpful in tracking your emails effectively. 


To set up several email marketing campaigns, you can rely on Sendicate. It offers several tools. You can send or schedule a series of emails with specific audiences quickly. This app also helps you with email marketing statistics.

Free Plans: Sendicate is free for up to 500 subscribers and 1,000 emails per month.

Paid Plans: Sendicate’s paid plans start at $9 per month.


SendinBlue works independently as well as with other apps. You can import a template for your newsletter and send it to your subscribers in one click. It also helps you categorize your subscribers by using detailed insights into the audience. 

Free Plan: Up to unlimited subscribers and 300 emails per day

Paid plans: It normally starts at $25 per month


This is a perfect application for sending perfect, mobile-friendly emails using Sendloop’s email builder. It makes it super easy to import your emails and contacts from Gmail or Yahoo. You can also schedule emails using this app to be sent later. 

Free Plans: It offers 10,000 free email credits.

Paid Plans: Paid plans start at $9 per month for up to 500 subscribers and unlimited emails.


TinyLetter is an awesome tool for running a smooth and clean email marketing campaign. It helps in running a simple email marketing campaign without any intricacies. This app is best for you if you want to avoid any advanced features. 

Free Plans: All features because it has no paid plan. 

Paid Plans: No paid plans; you can sign up with TinyLetter creator Mailchimp, though.


It is basically an email inspector tool that inspects your email’s code and helps you fine-tune it for every platform. It allows you to view, review and share previews of your emails for mobile and desktop platforms. It also allows you to look at any email code to learn how other marketers pull it off.


It is a simple app for generating a preview of your email before reaching your audience. It helps you perform a demo test before entering the field. It is the best application to know your mistakes before it reaches your desired audience.

Visual Website Optimizer 

This optimizer works with the existing email marketing campaigns. It allows you to test the email’s visual appearance before reaching your audience. It is the best proofreading tool that shows you the exact version that will pop on the audience’s screen.


Campayn offers several templates in one spot. It also imports the contact lists from any sort of source. It has an option of automated sending emails and availing embeddable social sharing options. The analytics checking feature of Campayn helps make your email marketing campaign more successful. 

Free Plan: Up to 500 subscribers and 12,500 emails per month

Paid plans: Start at $19 per month

It is a wonderful and small tool that helps generate links for sharing on social media. It combines social media and email efforts to help you drive successful marketing campaigns. It generates URLs for free, which can be embedded in your emails.

HTML Formatter

This online HTML formatter is a valuable tool for formatting your email’s code. It keeps spaces and tabs between the content tags. HTML formatter helps you choose the indentation level for formatting HTML to make your code readable.


Moosend is a perfect tool for someone having a small email list. It enables you to send unlimited emails to 1000 subscribers every month. It also provides you an option for custom sign-up to build an email list. A free template library is a great option for email marketers too.

Free Plan: Up to 1,000 subscribers and unlimited emails per month

Paid plans: Start at $10 monthly


A sender is a wonderful tool that provides many features for effective email marketing. This software helps you generate stylish and unique emails that can be customized per your needs. There are several templates available for your ease as well. 

Free Plan: It allows up to 2,500 subscribers and 15,000 emails per month

Paid plans: The paid version starts at $10 per month


Many email marketing tools are free of cost and offer all features, but if your business needs are complex, you may use any paid email marketing tool to expand your business and save time. The paid plans offer several features to fit your marketing needs. 

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