Photography Business Start Checklist
Start a photography business with the right legal setup, portfolio, booking system, and client management workflow.
Photography Business Start Checklist This free checklist covers 17 items across 4 sections to help you complete every step without missing anything. Browse all scheduling checklists.
Your Checklist
17 items across 4 sections
1Business Foundation4 items
- Business entity registered (LLC recommended)
- Business insurance (equipment and liability) active
- Photography contracts and model release templates created
- Pricing packages and deliverables finalized
2Portfolio & Online Presence4 items
- Portfolio website live with best work showcased
- Instagram portfolio account active and curated
- Google Business Profile created for local visibility
- Client testimonials collected and displayed
3Booking & Client Workflow5 items
- Online booking page with session types and pricing
- Consultation call booking option available
- Deposit collection enabled at time of booking
- Contract signing integrated into booking flow
- Automated session reminders configured
4Delivery & Follow-Up4 items
- Gallery delivery platform selected (Pixieset, ShootProof, etc.)
- Post-session thank-you and timeline email automated
- Review request automation set for after gallery delivery
- Rebooking reminder configured for annual sessions
Tips for Success
Require a 30-50% deposit at booking to secure the date and protect against cancellations.
Offer a free mini-session or portfolio review as a lead magnet to attract first clients.
Automate your entire post-booking workflow — contract, questionnaire, reminder, gallery delivery — so you focus on shooting.
Specialize in a niche (weddings, newborns, headshots) to stand out in a crowded market.
Frequently Asked Questions
How do I price my photography services?
Calculate your cost of doing business, desired salary, and number of bookings per month. Price to sustain the business, not just cover the shoot.
Should I require deposits?
Absolutely. A 30-50% non-refundable deposit secures the date and compensates for turned-away bookings.
What is the best way to get my first clients?
Offer discounted sessions to build your portfolio, leverage your personal network, and optimize your Google Business Profile.
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Payment System Setup Checklist
Set up a complete payment system for your service business — from processor connection to deposits, invoicing, and refunds.
Booking Page Optimization Checklist
Optimize your booking page for higher conversion rates with better design, copy, trust signals, and fewer friction points.
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