Scheduling Glossary

White-Label Scheduling

Scheduling software that can be fully rebranded so clients see only your brand, not the scheduling provider's.

Definition

White-label scheduling is a feature of appointment booking software that allows businesses to completely remove the provider's branding and replace it with their own. This includes custom logos, brand colors, custom domains (book.yourbrand.com), branded emails sent from your own email address via SMTP, and removal of 'Powered by' badges. White-label scheduling is essential for agencies reselling scheduling services, enterprises requiring brand consistency, and any business where a third-party brand on client-facing materials would diminish professionalism.

Examples of White-Label Scheduling

A marketing agency provides branded booking pages to each client under their own domain

An enterprise organization requires all client-facing tools to show corporate branding

A franchise chain uses white-label booking so each location has consistent branding

A SaaS platform embeds white-label scheduling as a built-in feature for their users

Why White-Label Scheduling Matters

Third-party branding on client-facing booking pages can confuse clients, reduce trust, and dilute brand recognition. White-label scheduling ensures every touchpoint — from booking to confirmation email — reinforces your brand identity.

How SchedulingKit Handles White-Label Scheduling

SchedulingKit offers white-label capabilities including custom domains, logo/color customization, SMTP email branding, and full branding removal on Enterprise plans. Your clients interact with your brand throughout the entire booking experience.

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FAQ

Common Questions About White-Label Scheduling

Which plan includes white-label features?

Custom branding (logo, colors, domain) is available on Pro plans. Full white-label with complete branding removal is available on Enterprise plans.

Can I resell white-label scheduling to my clients?

Yes. Agencies and SaaS platforms use SchedulingKit's API and white-label features to provide scheduling under their own brand to their customers.

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