32 Google Business Profile Statistics for Local SEO (2026)
Google Business Profile (formerly Google My Business) gives local businesses a listing for information, reviews and customer actions. Google reported over five trillion worldwide searches annually in May 2025, citing January 2025 internal data; this does not establish the local-search share. These 32 figures distinguish historical listing observations, survey findings and expert estimates with their stated limitations; they do not establish a universal ranking of marketing tools or guaranteed increases in visits, calls or revenue.
Collection updated: October 2026
32 Google Business Profile Statistics for Local SEO (2026) reveal key trends in scheduling and appointment management. This collection contains 32 data points. Check each source's population, reporting period and methodology before applying a figure to your business; forecasts and vendor case studies are not general industry results.
Table of Contents
GBP Usage and Visibility
Annual worldwide Google searches reported in May 2025, citing Google internal data from January 2025. Methodology is not disclosed. This is global annual volume, not daily local searches or a verified local-intent share.
Historical monthly Search-plus-Maps view benchmark in the 2019 study of 45,264 listings across four countries; averages use medians.
BrightLocal 2019 GMB study, September 2017-December 2018 data
Discovery share of searches, not views, in the 2019 study of 45,264 listings across four countries.
BrightLocal 2019 GMB study, September 2017-December 2018 data
Respondents who had used Google My Business to find a local address or phone number in a 2019 survey of 500 US consumers.
BrightLocal Local Business Websites and GMB Comparison, 2019
Respondents reporting they simply clicked the first result when researching a local business in BrightLocal's July 2026 report. Survey of 1,227 US consumers who had searched online for a local business in the preceding three months; field dates undisclosed. This is self-reported selection behavior, not the percentage choosing a business from the first results page.
BrightLocal, Consumer Search Behavior: Decisions, July 15, 2026
US SMB owners/managers saying their business had a Google Business Profile in BrightLocal's survey of 778 respondents, published August 7, 2025. Field dates are undisclosed. Self-reported profile possession does not measure claimed or verified listings across all local businesses.
Click-Through and Engagement
Website visits as a share of recorded listing actions, not all searches or views, in the 2019 study.
BrightLocal 2019 GMB study, September 2017-December 2018 data
Businesses receiving over 100 monthly direction requests in the 2019 study; not a view-to-direction conversion rate.
BrightLocal 2019 GMB study, September 2017-December 2018 data
Businesses receiving over 100 monthly listing calls in the 2019 study; not a view-to-call conversion rate.
BrightLocal 2019 GMB study, September 2017-December 2018 data
Respondents identifying complete listing information as a factor when researching local businesses in BrightLocal's July 2026 report. Survey of 1,227 US consumers who had searched online for a local business in the preceding three months; field dates undisclosed. This covers local listings across channels; it does not establish a Google-profile engagement multiplier or causal effect.
BrightLocal, Consumer Search Behavior: Decisions, July 15, 2026
Google says customers are 2.7 times more likely to regard a business as reputable when they find a complete Business Profile on Search and Maps. This is not a photo-specific click-through lift; the help page does not disclose study dates or sample details.
Google Business Profile Help, Complete your Business Profile
More requests for directions for Google My Business listings with photos versus those without, reported in Google's July 12, 2016 article citing Google/Oxera research from December 2014. This historical comparison does not establish a current 2026 benchmark or a guaranteed causal lift; the article does not disclose sample details.
Google official blog, July 2016 / Google-Oxera, December 2014
Listings with Products present in Whitespark's historical study. Historical sample: 800,000 listings, 70 categories and 100 major US/Canadian cities. Collection dates undisclosed; the October 2024 article date is not a fieldwork date. Feature eligibility varies; the eligible denominator is not provided. Presence does not measure website-click improvement.
GBP Reviews and Ratings
US respondents using Google to read reviews in the 2026 survey; not specifically pre-visit behavior.
Average Google star rating among businesses with at least one review in BrightLocal's historical Google Reviews Study. Overall dataset: 93,845 businesses across 26 industries, selected from top-ten local results for 10,334 keywords, mostly in the US, Canada, Australia and UK. This is a search-selected sample, not all current profiles; the public text does not disclose collection dates.
Expert-estimated review-signal weighting for Local Pack/Maps in the 2026 survey; not Google-disclosed algorithm weights.
US adult respondents saying they would only use businesses rated 4.5 stars or higher in BrightLocal's 2026 Local Consumer Review Survey of 1,002 adults via SurveyMonkey. This measures stated preference across review sites, not an observed Google-rating conversion lift; field dates are not disclosed.
US adult respondents saying they would not use a business with fewer than 20 reviews in BrightLocal's 2026 Local Consumer Review Survey of 1,002 adults via SurveyMonkey. This is a stated review-count threshold across review sites, not Google-only trust or observed booking behavior; field dates are not disclosed.
US respondents who only consider reviews from the preceding three months, in the 2026 survey.
GBP Optimization Impact
Google reports customers are 70% more likely to visit businesses with complete Business Profiles. Publisher-reported relative likelihood, not a 70% visit rate or guaranteed causal lift; study dates and sample details are not provided.
Google Business Profile Help, Complete your Business Profile
Google reports customers are 50% more likely to consider purchasing from businesses with complete Business Profiles. Consideration, not completed purchases or revenue; the help page does not provide study dates or sample details.
Google Business Profile Help, Complete your Business Profile
Share of WECU appointments booked July 1-September 18, 2020 through Reserve with Google, reported in Coconut Software's credit-union case study. The appointment denominator for that period is not disclosed; the separate May-August total covers a different period. This is one institution's reported booking-channel share, not call growth or proven incremental bookings.
Reported click-through rate for 299 Offer posts in Sterling Sky's historical analysis of more than 1,000 small-business posts. Offer posts averaged 3.06 GMB clicks and 512 views. The article is dated February 2023; collection dates, business count and geography are not disclosed. This measures post engagement, not revenue growth or a causal benefit of weekly posting.
Sterling Sky, analysis of Google Posts, historical post-type table
Listings with over 100 photos had 520% more calls and 2,717% more direction requests than the benchmark in 2017-18 data; observational, not causal.
BrightLocal 2019 GMB study, September 2017-December 2018 data
Expert-estimated Business Profile signal weighting for Local Pack/Maps in the 2026 survey; not all local search rankings.
GBP Features and Adoption
Date Google discontinued the original Business Profile chat and call-history features. Eligible claimed and verified profiles can offer text-message or WhatsApp contact options in select regions. This is a documented feature-change date, not a messaging-adoption percentage.
Listings actively publishing Posts in Whitespark's historical study. Historical sample: 800,000 listings, 70 categories and 100 major US/Canadian cities. Collection dates undisclosed; the October 2024 article date is not a fieldwork date. Active posting is not explicitly weekly posting or evidence of revenue growth.
Profiles without an appointment or direct booking link visible in AptLocal's September 2, 2026 Denver-area HVAC snapshot: 213 of 304 profiles with complete booking-field data. Five queries across 25 grid points identified 319 unique contractors; 112 of 125 planned sweeps completed. This provider-published single-market sample has no published raw records and does not establish nationwide adoption or ranking effects.
AptLocal, Denver Metro HVAC Search Visibility Study, September 2, 2026
Listings with Q&A present in Whitespark's historical study. Historical sample: 800,000 listings, 70 categories and 100 major US/Canadian cities. Collection dates undisclosed; the October 2024 article date is not a fieldwork date. Presence does not establish active owner management or an engagement multiplier.
Nearby smartphone searches resulting in a purchase in Google's 2016 shopping research. The separate 76% statistic concerns a business visit within a day.
Respondents starting their most recent local-business search on Google Maps in BrightLocal's July 2026 report. Survey of 1,227 US consumers who had searched online for a local business in the preceding three months; field dates undisclosed. This is a reported starting channel for one recent search, not a permanent primary-channel preference or booking share.
BrightLocal, Consumer Search Behavior: Channels, July 9, 2026
Share of 78 XAPP AI-tracked qualified leads attributed to Reserve with Google (25 leads) for Window World DC's seven locations in February-March 2026, in the provider's case study. Website leads were the larger measured channel, at 34 of 78. This is one network's tracked channel share, not all company leads, nationwide business preferences or proven incremental revenue.
XAPP AI, Window World DC case study, February-March 2026 results
What the Data Tells Us
Google reported over five trillion annual global searches using January 2025 internal data; local-intent share is not established. Separately, 84% of searches were discovery searches in BrightLocal's September 2017-December 2018 listing data.
BrightLocal's 2025 survey of 778 US SMB owners/managers found 35% reported having a Google Business Profile; this is not an audit of claimed listings.
Google associates complete profiles with 2.7x greater perceived reputability, not photo click-through. BrightLocal's July 2026 survey of 1,227 recent US local searchers found 34% considered complete listing information; this is a selection factor across channels, not a Google engagement multiplier.
Whitespark surveyed experts estimated review signals at 20% of Local Pack/Maps weighting for 2026; these are opinions, not disclosed Google weights.
WECU reported nearly 10% of appointments booked July 1-September 18, 2020 through Reserve with Google in a Coconut Software case study; this is one institution's channel share, not call lift.
Google's 2016 research reported that 28% of nearby smartphone searches resulted in a purchase; 76% led to a related-business visit within a day.
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