45 Online Booking Statistics for Service Businesses (2026)

Of consumers prefer to book appointments online rather than by phone.

GetApp Booking Preferences Survey

Of consumers say 24/7 booking availability is important to them.

Salesforce Connected Customer Report

Of consumers have switched providers because of a poor booking experience.

Zendesk CX Trends Report

Of consumers expect immediate confirmation after booking.

HubSpot Consumer Behavior Report

Of consumers prefer self-service booking over speaking to someone.

Salesforce State of the Connected Customer

Of consumers say online booking makes a business feel more professional.

BrightLocal Consumer Survey

Of service business website traffic comes from mobile devices.

Statista Mobile Web Report

Of mobile bookings happen within 24 hours of the appointment.

Yelp Business Insights

Of consumers expect mobile-friendly booking pages.

Adobe Digital Experience Report

Of all appointments are booked on mobile devices.

Setmore Booking Trends

Higher show-up rate for appointments booked online vs. phone bookings.

Zocdoc Provider Insights

Of mobile bookings are by first-time customers.

Square Appointments Insights

Average revenue increase for businesses that adopt online booking.

McKinsey Digital Operations Report

Increase in new client bookings after implementing online scheduling.

Square Appointments Data

Average time saved per week by businesses using online booking.

Calendly Productivity Report

Reduction in administrative time spent on scheduling tasks.

Acuity Scheduling Customer Data

Of service businesses say online booking improved customer experience.

G2 Scheduling Software Report

Average ROI of online booking software in the first year.

Forrester TEI Study