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30 Data Points

30 Roofing Industry Statistics Every Contractor Should Know (2026)

Roofing is one of the largest home-services markets in the country, powered by an aging housing stock and steady re-roofing demand that holds up even when new construction slows. This page compiles the most important roofing industry statistics — market size, the contractor landscape, workforce, and the estimate-booking and reminder benchmarks that help roofers win and keep more jobs.

Last updated: June 2026

30 Roofing Industry Statistics Every Contractor Should Know (2026) reveal key trends in scheduling and appointment management. This page compiles 30 data points from industry sources to help you make informed decisions. Sources include G2, Capterra, and published industry research.

1

Market Size & Growth

$92.2B

US roofing contractors market size in 2025.

IBISWorld — Roofing Contractors in the US

$92.5B

Projected market size in 2026, a rise of about 0.3%.

IBISWorld — Roofing Contractors in the US

~80%

Share of roofing activity now coming from re-roofing and renovation rather than new builds.

IBISWorld / NRCA

$31.4B

Value of the US roofing materials market in 2025, separate from contractor services.

industry analysis

Aging stock

An aging US housing stock keeps replacement and repair demand steady through economic cycles.

National Roofing Contractors Association (NRCA)

Storm-driven

Severe-weather events create sharp regional spikes in repair and replacement demand.

National Roofing Contractors Association (NRCA)

2

Contractor & Workforce Landscape

101,679

Roofing contractor businesses operating in the US in 2025, up 2.7% from 2024.

IBISWorld — Roofing Contractors in the US

+2.7%

Year-over-year growth in the number of roofing contractor businesses (2024 to 2025).

IBISWorld — Roofing Contractors in the US

156,800

Roofers employed in the United States as of 2024.

U.S. Bureau of Labor Statistics

6%

Projected employment growth for roofers, 2024-2034 — faster than the average occupation.

U.S. Bureau of Labor Statistics

Fragmented

The market is highly fragmented, dominated by small local and regional crews.

IBISWorld — Roofing Contractors in the US

Labor gap

Skilled-labor shortages remain a top constraint on contractor capacity and growth.

National Roofing Contractors Association (NRCA)

3

How Homeowners Find & Choose a Roofer

98%

Of consumers used the internet to find a local business in the past year.

BrightLocal Local Consumer Review Survey

76%

Of consumers regularly read online reviews when choosing a contractor.

BrightLocal Local Consumer Review Survey

88%

Of people who run a local mobile search call or visit a business within 24 hours.

Think with Google

21x

More likely to win the job when you respond to an estimate request within 5 minutes versus 30.

Harvard Business Review — Lead Response Study

67%

Of homeowners prefer to request an estimate online over calling during business hours.

Software Advice

35%

Of online bookings happen outside business hours, when crews are on a roof.

industry analysis

4

Estimates, No-Shows & Reminders

23%

Average no-show rate across service industries — a missed estimate is a missed five-figure job.

Journal of General Internal Medicine

up to 50%

Reduction in no-shows when automated SMS and email reminders are sent before the appointment.

Cochrane Systematic Review

80%

Of SMS reminders are read within 5 minutes of delivery.

SMS Industry Research (Twilio)

60%

Of homeowners would choose a contractor that sends text reminders and confirmations.

Zipwhip / Twilio Consumer Survey

88%

Of businesses rank automated reminders as their most effective no-show prevention tool.

Software Advice

First

The first contractor to confirm an on-site estimate usually wins — speed beats reputation on urgent repairs.

Harvard Business Review — Lead Response Study

5

Technology, Crews & Growth

62%

Of calls to small service businesses go unanswered — storm-season leads a competitor will catch.

Voice AI Industry Research

70%

Of businesses using scheduling software report fewer no-shows.

Capterra Scheduling Software Trends

42%

Reduction in no-shows after adopting AI-powered scheduling tools.

JMIR Formative Research

Crews

Team scheduling keeps multiple crews routed and on-site without double-booking estimates.

industry analysis

$126K/year

Estimated annual revenue an average small business loses to missed and unreturned calls.

Voice AI Industry Research

24/7

Coverage an AI receptionist adds during storm surges, when call volume spikes overnight.

industry analysis

Key Takeaways

What the Data Tells Us

1

The US roofing contractors market reached about $92.2B in 2025 and is projected to edge up to $92.5B in 2026.

2

Roughly 80% of roofing demand now comes from re-roofing and renovation, making it resilient to new-construction slowdowns.

3

There are 101,679 roofing contractor businesses (up 2.7% YoY) and 156,800 employed roofers, with 6% job growth projected through 2034.

4

Homeowners research online first — 98% search and 76% read reviews before requesting an estimate.

5

Speed wins jobs: responding to an estimate request within 5 minutes makes you 21x more likely to win it.

6

No-shows on estimates are costly; reminders cut them up to 50%, and an AI receptionist captures storm-season calls that go unanswered.

Frequently Asked Questions

Frequently Asked Questions

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