31 Spa & Wellness Industry Statistics You Need to Know (2026)
Spa and wellness research covers distinct markets and measures. GWI estimates the global wellness economy at $6.8 trillion in 2024; GWI separately estimates the broad eleven-sector US wellness economy at $2.1 trillion in 2024, which includes much more than spas. These 31 figures distinguish market estimates, visits, consumer preferences and booking questions. They do not establish that demand for self-care caused every reported market change.
Collection updated: October 2026
31 Spa & Wellness Industry Statistics You Need to Know (2026) reveal key trends in scheduling and appointment management. This collection contains 31 data points. Check each source's population, reporting period and methodology before applying a figure to your business; forecasts and vendor case studies are not general industry results.
Table of Contents
Market Size & Growth
Global wellness economy estimate for 2024, covering all wellness sectors rather than spas alone. Using data can support business decisions, but this market-size figure does not measure its effect on business growth.
Global Wellness Institute, 2025 Global Wellness Economy Monitor
US wellness economy in 2024, reported by GWI in April 2026. This broad eleven-sector economy includes much more than spa services; it is not a combined spa-services market estimate.
Global Wellness Institute, US wellness economy 2024, April 2026 release
Global wellness economy growth from 2023 to 2024; not a recurring annual forecast.
Global Wellness Institute, 2025 Global Wellness Economy Monitor
US spa locations in 2025, reported in ISPA's 2026 Big Five statistics.
Consumer Spending & Behavior
US spa revenue per visit in 2025; a revenue benchmark, not the price of a particular treatment.
US consumers in McKinsey's 2025 survey who described wellness as a top or important priority; not top priority alone or a worldwide estimate.
US spa-goers reporting 2-4 visits in the previous 12 months in ISPA/PwC's 2019 survey. Self-reported frequency, not monthly attendance; 1,000 respondents overall, exact field dates and item counts undisclosed.
Female share of the 1,000 US spa-goer respondents in ISPA/PwC's 2019 survey. Sample composition, not a current estimate of all spa customers; the report cautions against treating sample demographics as industry demographics.
US respondents aged 17-35 reporting at least one spa visit in the previous 12 months in ISPA/PwC's 2016 survey of 1,018 consumers. Historical self-reported attendance, not regular use of all wellness services; exact field dates undisclosed.
US spa-goers reporting treatment spending above $80 at their most recent visit in ISPA/PwC's 2019 survey of 1,000 respondents. Spending distribution, not average monthly spending; exact field dates and item counts undisclosed.
Increase in estimated US spa revenue per visit in 2025 versus 2024, reaching $123.10 in ISPA/PwC's 2026 study. An aggregate revenue benchmark, not the share of consumers increasing spending or a price-adjusted measure.
ISPA/PwC 2026 US Spa Industry Study, Big Five release March 31, 2026
Booking & Scheduling Trends
US spa-goers preferring website booking in ISPA/PwC's 2019 survey; 44% preferred phone booking. Historical stated preference, not current booking behavior; 1,000 respondents overall, exact field dates and item counts undisclosed.
Salon and spa regulars reporting that they call to manage appointments outside normal hours at least sometimes in Zenoti's September 2025 US online survey. The overall SurveyMonkey Audience sample was 1,011 Americans; the regulars subgroup and item counts are undisclosed. This is reported customer behavior, not the share of bookings made outside business hours.
No-show rate for both membership and non-membership spas in Zenoti's 2024 data; not restricted to businesses without reminders.
No-show rate reported for Iconic Spa in Boulevard's original medical-aesthetics case study, using deposits, reminders and digital forms together. Undated vendor account; exact observation window, appointment count and prior rate undisclosed. This does not establish a reminder-only reduction or a benchmark for non-medical spas.
Within-24-hour rebooking benchmarks for the median membership / non-membership spa categories in Zenoti's 2024 US/Canada platform data. Membership spas earn at least 30% of revenue from memberships. Business and appointment counts undisclosed; no comparison of automated follow-up use or causal effect.
Zenoti 2025 Beauty and Wellness Benchmark Report, 2024 data, rebooking table
Respondents saying easier salon or spa booking and communication would make them more loyal in Zenoti's September 2025 US online survey (1,011 Americans overall; item counts undisclosed). Stated hypothetical loyalty, not observed retention or the proportion choosing providers because of online booking.
Industry Segments & Services
Average share of US spa establishment revenue from massage and bodywork treatments in ISPA/PwC's 2012 study of 2011 outcomes. Historical establishment-average composition, not a current national transaction share; full questionnaire covered 614 businesses, weighted by spa type, with item counts undisclosed.
ISPA/PwC 2012 US Spa Industry Study, 2011 outcomes, revenue-composition table
Average share of US spa establishment revenue from skin care treatments in ISPA/PwC's 2012 study of 2011 outcomes. Historical establishment-average composition, not a current national transaction share; full questionnaire covered 614 businesses, weighted by spa type, with item counts undisclosed.
ISPA/PwC 2012 US Spa Industry Study, 2011 outcomes, revenue-composition table
Anticipated US massage-services revenue for 2014 in IBISWorld's own December 2014 report announcement. Historical model estimate covering therapeutic and nontherapeutic massage; not a current market size or spa-only revenue. Detailed estimation methods are not in the public release.
IBISWorld original Massage Services report announcement, December 20, 2014
Spas offering special packages throughout the year, attributed to ISPA's president in its December 2012 announcement. Historical association statement with sample, geography, survey dates and methods undisclosed; not current day-spa wellness-bundle adoption.
ISPA original couples-package announcement, December 6, 2012
Additional total medical-aesthetics industry revenue over the preceding three years, reported by AmSpa's CEO in its June 2024 report announcement. The report surveyed US medical spa owners online September 2023-March 2024; sample size and precise revenue endpoints are undisclosed in the release. This is an attributed industry growth estimate, not 31% growth since 2022 or an individual spa result.
AmSpa 2024 Medical Spa State of the Industry report announcement, June 10, 2024
Grand View Research estimate of the US medical spa market in 2026; a modeled estimate, not an actual year-end total.
Technology & Business Operations
Spa respondents offering online appointment booking in ISPA's June 2019 member survey. Historical reported availability, not current adoption of a complete management suite; 178 members including resource partners responded June 21-28, with spa subgroup/item counts undisclosed.
Spa respondents offering appointment text confirmations/reminders in ISPA's June 2019 member survey; day spas 80%, resort/hotel spas 31%. Historical availability, not confirmed automation; 178 members including resource partners responded June 21-28, with subgroup/item counts undisclosed.
Spa respondents using spa software to track marketing success in ISPA's August 2017 member survey; day spas 56%, resort/hotel spas 44%. This does not establish CRM adoption. Historical self-report; 316 members including resource partners responded August 18-25, with spa subgroup/item counts undisclosed.
Spa respondents offering a mobile app in ISPA's June 2019 member survey; day spas 32%, resort/hotel spas 11%. The question does not establish booking functionality. Historical availability; 178 members including resource partners responded June 21-28, with subgroup/item counts undisclosed.
Management time saved per branch, reported by Silkor's operations head in a Zenoti-authored case study of its then 25 locations across eight countries in the Middle East/North Africa. Undated vendor-hosted account; measurement period and independent validation undisclosed. This is one company's reported saving, not a percentage of spa owners or a universal outcome.
Appointment revenue through online booking during a 30-week Marriott pilot at two spas, reported in Springer-Miller's original SpaSoft case study. Historical case with exact pilot dates undisclosed; gross booking-channel revenue, not incremental profit, a controlled software effect or average industry revenue growth.
Springer-Miller Systems original Marriott SpaSoft Online Booking Engine case study, pages 2-3
What the Data Tells Us
ISPA reports an estimated $23.5 billion in US spa revenue and 191 million visits across 22,060 locations in 2025. GWI separately estimates the broad eleven-sector US wellness economy at $2.1 trillion in 2024; this is not spa-services revenue.
McKinsey's 2025 survey reports that 84% of US consumers describe wellness as a top or important priority. ISPA reports estimated US spa revenue per visit increased 2.3% in 2025; this does not count consumers who increased spending.
ISPA/PwC's 2019 survey found 25% of US spa-goer respondents preferred website booking and 44% preferred phone booking. This is historical stated preference; Zenoti's September 2025 US consumer survey found 81% of salon and spa regulars report calling to manage appointments outside normal hours at least sometimes, not 81% of bookings.
Zenoti's 2024 US/Canada data reports 1% spa no-shows. Boulevard separately reports a no-show rate below 10% for one medical-aesthetics customer using deposits, reminders and digital forms together; it does not isolate reminder effects.
Grand View Research estimates the US medical spa market at $10.3 billion in 2026. AmSpa's June 2024 announcement attributed more than $4 billion of additional medical-aesthetics industry revenue over the preceding three years to its CEO. This does not establish 31% growth since 2022 or a fastest-growing-segment comparison.
Springer-Miller's historical Marriott case study reports over $500,000 in online appointment revenue during a 30-week pilot at two spas. This is revenue through that channel, not proven incremental revenue or average industry growth.
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