50 Spa & Wellness Industry Statistics You Need to Know (2026)
The spa and wellness industry has surged past its pre-pandemic peak, fueled by growing consumer demand for self-care, stress relief, and holistic health services. The global wellness economy now exceeds $6 trillion, with the U.S. spa and wellness market alone worth over $142 billion. These 50 statistics capture the market dynamics, consumer behavior, booking patterns, and growth trajectories shaping the spa and wellness industry in 2026.
50 Spa & Wellness Industry Statistics You Need to Know (2026) reveal key trends in scheduling and appointment management. This page compiles 31 data points from industry sources to help you make informed decisions. Sources include G2, Capterra, and published industry research.
Table of Contents
Market Size & Growth
Global wellness economy market size.
Global Wellness Institute
U.S. spa and wellness industry market size.
IBISWorld
Annual growth rate of the global wellness market.
Global Wellness Institute
Number of spas operating in the United States.
ISPA
U.S. spa industry revenue specifically.
ISPA U.S. Spa Industry Study
Annual spa visits in the United States.
ISPA
Consumer Spending & Behavior
Average amount spent per spa visit.
ISPA U.S. Spa Industry Study
Of consumers say wellness is a top personal priority.
McKinsey Wellness Consumer Survey
Of spa-goers visit monthly or more frequently.
ISPA Consumer Report
Of spa customers who are female.
ISPA U.S. Spa Industry Study
Of millennials who regularly use wellness services.
Global Wellness Institute
Average monthly spending on wellness services by dedicated consumers.
McKinsey Wellness Survey
Of consumers who increased their spa spending in the past year.
Mintel Spa & Wellness Report
Booking & Scheduling Trends
Of spa clients prefer booking appointments online.
Mindbody Consumer Fitness & Wellness Report
Of spa bookings that occur outside business hours.
Mindbody Business Data
Average no-show rate for spas without automated reminders.
Zenoti Spa Industry Report
Reduction in no-shows with automated text reminders.
Zenoti Client Data
Higher rebooking rate when automated follow-up messages are sent.
Vagaro Salon & Spa Report
Of spa customers say easy online booking influences their choice of provider.
Mindbody Consumer Report
Industry Segments & Services
Of spa revenue that comes from massage therapy services.
ISPA U.S. Spa Industry Study
Revenue share from skincare and facial treatments.
ISPA
U.S. massage therapy market size.
IBISWorld
Of day spas that now offer wellness packages and bundles.
Spa Business Magazine
Growth in medical spa revenue since 2022.
AmSpa Medical Spa State of the Industry
U.S. medical spa market size.
Grand View Research
Technology & Business Operations
Of spas that use booking and management software.
Zenoti Spa Technology Report
Of spas that use automated appointment reminders.
Mindbody Business Data
Of spa businesses that use client management CRM tools.
Zenoti Client Data
Of spas that offer mobile app booking.
Mindbody Consumer Report
Of spa owners who say technology has improved operational efficiency.
ISPA Technology Survey
Average increase in revenue after implementing online booking systems.
Vagaro Salon & Spa Report
What the Data Tells Us
The US spa and wellness market is worth $142 billion, with 190 million annual spa visits across 23,000 spas.
63% of consumers say wellness is a top priority, and 38% increased their spa spending in the past year.
71% of spa clients prefer online booking, and 46% of bookings happen outside business hours.
No-show rates average 25% without reminders but drop 48% with automated text reminders.
Medical spas are the fastest-growing segment, with revenue growing 31% since 2022 to a $16.2 billion market.
Spas that implement online booking see an average 34% increase in revenue.
Frequently Asked Questions
How big is the spa and wellness industry?
The US spa and wellness market is worth $142 billion, and the global wellness economy exceeds $6.3 trillion. There are 23,000 spas in the US generating 190 million visits annually.
What do consumers spend on spa visits?
The average spa visit costs $106. Dedicated wellness consumers spend about $500 per month, and 38% of consumers increased their spa spending in the past year.
How do spa clients prefer to book appointments?
71% of spa clients prefer booking online, and 46% of bookings happen outside business hours. 61% say easy online booking influences their choice of provider.
What is the no-show rate for spas?
Spas without automated reminders see a 25% no-show rate. Automated text reminders reduce no-shows by 48%, and automated follow-ups increase rebooking rates by 3.5x.
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