How to Set Up Digital Gift Cards for Your Service Business
Sell digital gift cards online that clients can purchase and redeem when booking appointments — a powerful revenue driver year-round.
Start the GuideHow to Set Up Digital Gift Cards for Your Service Business This step-by-step guide covers everything you need — from prerequisites to pro tips — so you can complete the process in 20 minutes or less. Browse all how-to guides.
Before You Start
Make sure you have the following ready:
- Payment processor connected
- Gift card pricing or denominations decided
Step-by-Step Guide
6 steps · 20 minutes
Enable the gift card feature
Go to Settings > Gift Cards and activate the feature. Connect your payment processor if not already done.
Create gift card denominations
Set fixed amounts ($25, $50, $100) or allow custom amounts. You can also create service-specific gift cards.
Offer a bonus incentive during holidays: 'Buy $100, get a $120 gift card.'
Design the digital gift card
Customize the card design with your branding, add a personal message field for the sender, and set the expiration policy.
Set up the purchase flow
Configure the gift card purchase page with sender details, recipient email, delivery date, and personal message.
Enable gift card redemption during booking
Add a 'Gift Card Code' field to your booking checkout so recipients can apply their balance when booking.
Promote your gift cards
Add a prominent 'Gift Cards' link to your booking page, website navigation, and email campaigns — especially before holidays.
Frequently Asked Questions
Can gift cards be used for any service?
By default, yes. You can also create service-specific gift cards that are only redeemable for certain services.
What happens if a gift card does not cover the full amount?
The client pays the difference with their credit card at checkout.
Do gift cards expire?
You set the expiration policy. Many businesses set 12-month expiration, but check your local laws — some regions prohibit expiration.
Can I track gift card sales and redemptions?
Yes. The dashboard shows total gift card revenue, outstanding balances, and redemption rates.
Related Guides
Continue learning with these related tutorials
Create a Booking Page
Build a branded, mobile-optimized booking page that converts visitors into clients — no design or coding skills required.
Collect Deposits Online
Require upfront deposits during booking to secure commitments, reduce no-shows, and improve cash flow for your service business.
Set Up Payment Collection
Accept full payments, deposits, or tips at the time of booking so you get paid before clients walk through the door.
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