24 Fitness Industry Statistics for Gyms & Studios (2026)
Fitness businesses combine in-person services with digital booking and delivery options. This collection covers membership, class scheduling and technology topics using studies from different periods and populations. HFA consumer membership estimates and operator retention benchmarks are distinct measures; neither establishes universal software effects.
Collection updated: October 2026
24 Fitness Industry Statistics for Gyms & Studios (2026) reveal key trends in scheduling and appointment management. This collection contains 24 data points. Check each source's population, reporting period and methodology before applying a figure to your business; forecasts and vendor case studies are not general industry results.
Table of Contents
Fitness Market Size & Growth
Estimated US employer fitness and recreational sports center revenue in 2021 in the Census Bureau's Service Annual Survey, up from $25.1 billion in 2020 but below $35.9 billion in 2019. This is historical employer-sector revenue, not a 2026 estimate, yoga-only revenue or the whole fitness-products market.
US Census Bureau, 2021 Service Annual Survey, February 2023 summary
U.S. health club and studio locations reported in HFA's May 2024 economic-impact release, based on John Dunham and Associates analysis. Historical location count, not unique operators or a verified 2026 establishment count.
HFA / John Dunham and Associates, May 7, 2024 economic-impact release
US fitness-facility members in 2024, estimated from a nationally representative survey of 18,000 residents aged six and older. Members, not a count of separate membership contracts.
Market.us forecast compound annual growth rate for the global boutique fitness studio market over 2025-2034, published January 2025. A commercial market-model projection, not measured annual U.S. studio growth; underlying estimation details are not disclosed in the public summary.
Market.us, Boutique Fitness Studio Market forecast, January 2025
Average monthly membership price across plans at 16 selected popular U.S. gym chains in RunRepeat's January 15, 2021 price compilation. Historical selected-chain price average, not a current nationwide member-weighted cost; initiation and annual fees are additional.
RunRepeat, Average Gym Membership Cost 2021, selected-chain price analysis
Market.us estimated global boutique fitness studio market value in 2024. Its January 2025 report projects $80.4 billion by 2034. Commercial market-model estimate with undisclosed public estimation detail; not US-only studio revenue.
Member Behavior & Retention
Les Mills participants still active after 12 months versus 26.2% of gym-floor members in the report's 2024 European club analysis. Observational comparison, not six-month cancellations or proof that classes cause retention; 961 sites, predominantly UK.
Member retention reported for 2024 in HFA's operator benchmarking sample: 175 companies across 27 countries, including 114 US respondents. Overall sample result, not retention specifically among members attending three times weekly.
Pooled no-show rate for tracked attendances at nine Class Booking/Holdstyring boutique studios, July 2025–June 2026. Studios primarily serve Denmark and the Nordics. Cancelled bookings are excluded; this small platform sample is not an industry-wide average.
Respondents reporting they booked online before attending an English public leisure centre in the June-October 2025 Moving Communities survey. Overall sample: 81,754 responses at 688 sites; question response counts vary. Self-selected, unweighted sample, not mobile-app preference or yoga-only booking share.
Moving Communities Customer Experience Survey 2025, pages 2, 10 and 16
Active ClassPass users surveyed in February 2026 who agreed they would attend group fitness less often without ClassPass. Self-reported opinion, not a measured effect of booking convenience; 816 eligible English-market users, excluding corporate plans.
Operators citing personalized outreach as a primary retention strategy in Mindbody's 2025 survey of 1,421 fitness and wellness decision-makers. A strategy-selection share, not measured retention improvement from automated reminders.
Fitness Technology Trends
Fitness and wellness operators proactively investing in technology in Mindbody's 2025 survey of 1,421 global industry decision-makers; another 36% were reviewing their technology stack. Investment status, not the share using scheduling software; includes spas, salons and integrative health as well as fitness.
Mindbody reports app booking enabled at almost 93% of its 15 highest-usage studios, ranked by consumers accessing their services, in an article updated March 11, 2025. Research dates and geography are undisclosed; this selected vendor cohort is not overall studio software adoption.
Mindbody original customer-experience research summary, updated March 2025
Fitness and wellness businesses reporting AI use for customer service, including chatbots, automated responses or appointment confirmations, in Mindbody's 2025 survey of 1,421 global industry decision-makers. Includes spas, salons and integrative health as well as fitness; reported use, not investment spending or a fitness-only adoption rate.
Class bookings eventually cancelled across 16 Class Booking/Holdstyring boutique studios, July 2025-June 2026, primarily Denmark and the Nordics. A pooled platform cancellation rate, not a waitlist-driven booking increase or an industry-wide estimate.
Non-gym-member Les Mills On Demand users expressing interest in live Les Mills club classes in May 2020 research, summarized by the publisher in October 2020. Sample size and geography are undisclosed. Historical class interest, not expectations of real-time mobile availability.
Les Mills original live/digital fitness research summary, October 18, 2020
ClassPass partners surveyed in February 2026 who said the platform helps reach clients they otherwise would not reach. Survey of 366 eligible English-speaking partners; not a booking-rate multiplier from social-media links.
Revenue & Pricing Trends
Average revenue per member reported by Invictus Fitness owner Josh Elsesser for September 2022 in a Two-Brain interview. This California studio offered individualized one-to-one and small-group training. One owner-reported historical case, not annual revenue or a boutique-industry average.
Operators citing class packs as a popular pricing model in Mindbody's 2025 fitness and wellness survey of 1,421 decision-makers. Not the share of studio revenue from packs or memberships.
Advertised in-studio single-class drop-in price at Essence of Yoga Studio in Holbrook, New York, checked October 4, 2026. One studio pricing example, not an average across boutique fitness studios or a measured transaction price.
Essence of Yoga Studio original pricing page, checked October 2026
Businesses using both Mindbody and ClassPass during December 2024-December 2025 that achieved positive incremental revenue under ClassPass's methodology, net of displaced direct revenue. Vendor platform analysis; not an average revenue-growth percentage from online-booking upsells.
ClassPass 2026 Industry Impact Report, platform revenue analysis
Operators planning digital content or programs as a new revenue stream in Mindbody's 2025 survey of 1,421 fitness and wellness decision-makers. Plans, not realized digital revenue or a fitness-only revenue share.
Published no-show fee at The River Yoga in Denver, checked October 4, 2026. Its FAQ states the class amount plus this fee applies to members, new students and non-members, with emergency exceptions discussed individually. One studio policy, not average monthly recovered revenue or proof of fee effectiveness.
What the Data Tells Us
HFA estimates 77M US fitness-facility members in 2024. Market.us projects 7.2% global boutique-studio compound annual growth over 2025-2034; this is a commercial forecast. Census separately estimated US employer fitness and recreational sports center revenue at $31.6 billion in 2021; this historical sector measure is not current whole-industry revenue.
HFA reports 66.4% retention for its 2024 operator sample. Les Mills separately reports 12-month activity by participant group; these populations and retention definitions should not be combined.
Moving Communities reports 82% of responding English leisure-centre users booked online before attending in its June-October 2025 survey. This is self-reported behaviour in a self-selected sample, not mobile-app preference or a retention effect.
Mindbody's 2025 survey reports personalized outreach as a retention strategy, not a quantified reminder effect. Class Booking reports 7.8% no-shows among tracked attendances at nine mainly Nordic boutique studios in July 2025-June 2026; this is a small platform sample, not an industry benchmark.
Class Booking's small Nordic-focused platform sample documents cancellations and their timing. These findings describe the operational problem; they do not measure waitlist effectiveness.
ClassPass reports positive incremental revenue for 99% of businesses using both Mindbody and ClassPass during December 2024-December 2025, under its vendor-defined methodology. This is not a 28% average revenue increase from scheduling software.
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