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40 Fitness Industry Statistics for Gyms & Studios (2026)

The fitness industry has rebounded and evolved dramatically, blending in-person experiences with digital convenience. From boutique studios to traditional gyms, understanding membership trends, class booking behavior, and technology adoption is crucial for growth. These statistics provide a comprehensive look at the fitness business landscape in 2026.

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40 Fitness Industry Statistics for Gyms & Studios (2026) reveal key trends in scheduling and appointment management. This page compiles 24 data points from industry sources to help you make informed decisions. Sources include G2, Capterra, and published industry research.

Table of Contents

1

Fitness Market Size & Growth

$37B

U.S. fitness industry revenue in 2026.

IHRSA Global Report

41,000+

Number of fitness clubs and studios in the United States.

IHRSA Industry Data

66M

Total gym and fitness memberships in the U.S.

Statista Fitness Market

7.2%

Annual growth rate of the boutique fitness studio segment.

Allied Market Research

$58/mo

Average monthly gym membership cost in the U.S.

RunRepeat Gym Pricing Study

$2.1B

U.S. revenue from boutique fitness studios alone.

Mindbody platform data

2

Member Behavior & Retention

50%

Of gym members cancel within the first 6 months.

IHRSA Retention Report

71%

Retention rate for members who attend 3+ times per week.

Les Mills Global Fitness Report

15%

Average no-show rate for group fitness classes.

Mindbody platform data

82%

Of members prefer booking classes via a mobile app.

Glofox Member Survey

Most

Fitness clients say easy class booking increases their attendance.

ClassPass Consumer Report

29%

Higher retention for studios that send automated check-in reminders.

Mindbody platform data

3

Fitness Technology Trends

74%

Of fitness businesses use scheduling and management software.

IHRSA Technology Survey

61%

Of studios offer online class booking and registration.

Mindbody platform data

45%

Of fitness businesses are investing in AI for member engagement.

Club Industry Technology Report

38%

Increase in class bookings when waitlist management is available.

Glofox Product Analytics

53%

Of members expect real-time class availability on mobile.

Les Mills Consumer Insights

2.4x

Higher booking rate for studios with integrated social media booking links.

ClassPass Business Data

4

Revenue & Pricing Trends

$21,000

Average annual revenue per member for boutique studios.

Mindbody platform data

43%

Of studio revenue comes from class packs and memberships (vs. drop-ins).

Glofox Revenue Report

$35

Average drop-in class price at boutique fitness studios.

ClassPass Pricing Data

28%

Revenue increase when studios offer online booking with package upsells.

Mindbody platform data

19%

Of fitness revenue now comes from virtual and hybrid offerings.

IHRSA Hybrid Fitness Report

$4,200

Average monthly revenue recovered by studios using automated no-show fees.

Glofox Financial Data

Key Takeaways

What the Data Tells Us

1

The U.S. fitness industry generates $37 billion, with boutique studios growing at 7.2% annually.

2

50% of gym members cancel within 6 months, but those who attend 3+ times weekly retain at 71%.

3

82% of members prefer mobile app booking, making scheduling technology essential for retention.

4

Automated reminders improve retention by 29% and help reduce the 15% class no-show rate.

5

Waitlist management increases class bookings by 38%, filling cancellations automatically.

6

Online booking with upsell options increases studio revenue by 28%.

Explore Scheduling Tools

Explore Scheduling Tools

See how SchedulingKit helps businesses like yours.

Fitness Booking Page

Class and session booking for gyms and fitness studios.

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Fitness Scheduling

Group classes, personal training, and membership management.

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Fitness Reminders

Reduce class no-shows with automated session reminders.

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Frequently Asked Questions

Frequently Asked Questions

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