Client Reactivation Email Template
Re-engagement email for clients who haven't booked in 30/60/90 days.
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STAGE 1 ā 30-Day Reactivation (Gentle Nudge)
Subject: We miss you, {{client_name}}!
Hi {{client_name}},
It's been a little while since your last visit and we wanted to check in!
Your last {{service_name}} was on {{last_visit_date}}. Based on your schedule, you might be due for another session.
We have openings this week ā book your next appointment:
š
{{booking_link}}
Hope to see you soon!
Warm regards,
{{business_name}}
---
STAGE 2 ā 60-Day Reactivation (Value Offer)
Subject: A little something for you, {{client_name}} š
Hi {{client_name}},
We haven't seen you since {{last_visit_date}} and we'd love to welcome you back!
As a valued client, here's {{offer_description}} just for you:
š {{offer_details}}
This offer expires on {{offer_expiry}}. Book now to claim it:
š
{{booking_link}}
We hope to see you soon!
Best,
{{your_name}}
{{business_name}}
---
STAGE 3 ā 90-Day Reactivation (Last Chance)
Subject: Still thinking of you, {{client_name}}
Hi {{client_name}},
It's been about 3 months since your last visit and we want to make sure everything is okay.
If there's anything we could improve, we'd genuinely love to hear from you:
š¬ {{feedback_link}}
We'd love to have you back. Here's our availability:
š
{{booking_link}}
Thank you for being part of the {{business_name}} family.
Warmly,
{{your_name}}How to Use This Template
Copy the Template
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Replace Variables
Swap {{variables}} with your business info
Send or Automate
Use manually or automate with SchedulingKit
Variables to Replace
{{client_name}}{{service_name}}{{last_visit_date}}{{booking_link}}{{offer_description}}{{offer_details}}{{offer_expiry}}{{feedback_link}}{{your_name}}{{business_name}}š” Pro Tips
Automate these emails based on days since last appointment
Personalize with the specific service they last received
Increase the incentive at each stage of the sequence
Stop the sequence immediately once the client rebooks
Perfect For
When to Use This Template
Set up as an automated sequence triggered when a client has not booked within 30 days of their expected return date. For clients who explicitly cancelled, use the Cancellation Follow-Up template instead.
ā Best Practices
Segment clients by service type so the reactivation message references their actual service, not a generic one
Offer a time-limited incentive at the 60-day mark to create urgency without being pushy at 30 days
Include a feedback option at 90 days ā some clients left for a reason and that insight is valuable
ā ļø Common Mistakes to Avoid
Sending the same generic message at every stage instead of escalating the value and urgency
Not suppressing the sequence when a client rebooks, which makes your automation look broken
Being too aggressive with discounts at 30 days ā start soft and save incentives for later stages
Frequently Asked Questions
When should I start a reactivation sequence?
Trigger the first email when a client exceeds their typical rebooking interval by 50%. If clients usually rebook every 4 weeks, send the first nudge at 6 weeks.
What kind of offer works best for reactivation?
A percentage discount (10-15%) or a complimentary add-on service works better than a dollar amount. The offer should feel like a gift, not a clearance sale.
Should I stop emailing after 90 days?
Yes. After the 90-day email, move the client to a quarterly newsletter list instead. Continued reactivation attempts beyond 90 days feel desperate and damage your brand.
Explore More Resources
Further Reading
- HubSpot: Free Business Templates ā Curated collection of professional business templates.
- SCORE: Technology Resources ā Free mentoring and guides for small businesses.
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