Google Review Request Email Template
Post-appointment email template that asks clients for a Google review with a direct link, maximizing your chances of getting 5-star reviews.
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Subject: How was your visit, {{client_name}}?
Hi {{client_name}},
Thank you for visiting {{business_name}} today! We hope you had a great experience with {{provider_name}}.
If you have a moment, we'd love to hear your feedback. A quick Google review helps other people find us and means the world to our team.
ā Leave a Review: {{google_review_link}}
It only takes 30 seconds, and we truly appreciate it!
Thank you,
{{business_name}}
{{phone}}How to Use This Template
Copy the Template
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Replace Variables
Swap {{variables}} with your business info
Send or Automate
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Variables to Replace
{{client_name}}{{business_name}}{{provider_name}}{{google_review_link}}{{phone}}š” Pro Tips
Send within 2 hours of the appointment for highest response rates
Include a direct link that opens the Google review form ā never make clients search for you
Personalize with the provider name to make it feel genuine
Only send to clients who had a positive interaction
Perfect For
When to Use This Template
Send 1-2 hours after a completed appointment. Do not send after cancellations, no-shows, or negative interactions. For general post-appointment follow-ups without a review ask, use the Post-Appointment Follow-Up template.
ā Best Practices
Use a direct Google review link (search "Google Place ID" to generate yours) so the review form opens in one click
Time the email for 1-2 hours post-appointment when satisfaction is highest ā same-day requests get 3x more reviews than next-day
Segment your list and only request reviews from clients who gave positive feedback or had a smooth appointment
Rotate subject lines monthly to avoid spam filter fatigue ā test "How was your visit?" vs "We'd love your feedback"
ā ļø Common Mistakes to Avoid
Sending the review request to every client including unhappy ones, inviting negative reviews
Using a generic Google Maps link instead of a direct review link, adding friction that kills conversion
Asking for reviews in the same email as an upsell or promotion, diluting the ask
Sending review requests days later when the experience has faded from memory
Frequently Asked Questions
How do I get my direct Google review link?
Search for your business on Google, click "Write a review," and copy the URL. Or use the Google Place ID tool to generate a shortened link that opens the review form directly.
How often should I send review requests?
Send after every positive appointment, but limit to one request per client per quarter. Frequent requests feel spammy and can lead to unsubscribes.
What if a client leaves a negative review?
Respond publicly within 24 hours with empathy and a solution. Never argue. Take the conversation offline by providing a direct phone number or email for resolution.
Explore More Resources
Further Reading
- HubSpot: Free Business Templates ā Curated collection of professional business templates.
- SCORE: Technology Resources ā Free mentoring and guides for small businesses.
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