Automated Review Request SMS Template
SMS templates for requesting reviews after appointments.
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TEMPLATE 1 — Standard (send 1-2 hours after appointment):
Hi {{client_name}}! Thanks for visiting {{business_name}} today 😊 If you have 30 seconds, a quick review means the world to us: {{review_link}} — Thank you!
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TEMPLATE 2 — With Star Rating Prompt:
{{client_name}}, how was your {{service_name}} today? Reply with a number:
5 ⭐ Amazing
4 ⭐ Great
3 ⭐ Okay
2 ⭐ Not great
1 ⭐ Poor
(5 or 4 → we'll send review link | 3 or below → we'll follow up personally)
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TEMPLATE 3 — Google Review Specific:
{{client_name}}, loved having you at {{business_name}}! Would you share your experience on Google? It takes under 30 seconds: {{google_review_link}} 🙏
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TEMPLATE 4 — With Incentive:
Thanks for coming in today, {{client_name}}! Leave us a quick review and get {{incentive}} on your next visit: {{review_link}} — {{business_name}}
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TEMPLATE 5 — Gentle Follow-Up (3 days later if no review):
Hi {{client_name}}, hope you're enjoying the results of your {{service_name}}! If you have a moment, we'd love a quick review: {{review_link}} — No pressure! 😊How to Use This Template
Copy the Template
Click the copy button above to copy to clipboard
Replace Variables
Swap {{variables}} with your business info
Send or Automate
Use manually or automate with SchedulingKit
Variables to Replace
{{client_name}}{{business_name}}{{service_name}}{{review_link}}{{google_review_link}}{{incentive}}💡 Pro Tips
Send 1-2 hours after the appointment when satisfaction is highest
Link directly to the review form — not your profile page
Use a satisfaction gate (ask for rating first) to filter unhappy clients to private feedback
Keep each SMS under 160 characters to avoid double billing
Perfect For
When to Use This Template
Send automatically after completed appointments. For email-based review requests with more detail, use the Post-Appointment Feedback Request template. SMS works best as the primary ask due to higher open rates.
✅ Best Practices
Use a satisfaction pre-screen (Template 2) to route unhappy clients to private feedback instead of public reviews
Link to one specific platform (Google for most businesses) rather than offering multiple options
Time the first request 1-2 hours after the appointment and send one gentle follow-up 3 days later at most
⚠️ Common Mistakes to Avoid
Linking to your Google Business Profile page instead of the direct review form link, adding extra steps that kill conversion
Sending review requests to every client without satisfaction screening, which invites negative public reviews
Sending more than two review requests, which feels spammy and can annoy even satisfied clients
Frequently Asked Questions
Is it okay to offer incentives for reviews?
Offering incentives for leaving a review is fine, but offering incentives for positive reviews specifically violates most platform policies. Phrase it as "leave a review" not "leave a 5-star review."
How do I get the direct Google review link?
Search for your business on Google, click "Write a review," and copy the URL. Or use the Google Place ID tool to generate a direct review link that opens the review form immediately.
When is the best time to ask for a review?
1-2 hours after the appointment is the sweet spot. The client has had time to appreciate the results but the experience is still fresh. Avoid sending during evenings or early mornings.
Explore More Resources
Further Reading
- HubSpot: Free Business Templates — Curated collection of professional business templates.
- SCORE: Technology Resources — Free mentoring and guides for small businesses.
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