Seasonal Promotion Email Template
Email template to promote seasonal services, limited-time offers, and holiday specials to your client base.
Template Preview
Subject: {{season_name}} Special: {{offer_headline}} ā Limited Time!
Hi {{client_name}},
{{season_name}} is here, and we have something special for you!
š {{offer_description}}
ā
What's included:
ā¢ {{benefit_1}}
ā¢ {{benefit_2}}
ā¢ {{benefit_3}}
š° Special Price: {{promo_price}} (Regular: {{regular_price}})
ā° Offer ends: {{expiry_date}}
Book your spot now ā availability is limited:
{{booking_link}}
Don't miss out!
Best,
{{business_name}}
{{phone}}How to Use This Template
Copy the Template
Click the copy button above to copy to clipboard
Replace Variables
Swap {{variables}} with your business info
Send or Automate
Use manually or automate with SchedulingKit
Variables to Replace
{{client_name}}{{business_name}}{{season_name}}{{offer_headline}}{{offer_description}}{{benefit_1}}{{benefit_2}}{{benefit_3}}{{promo_price}}{{regular_price}}{{expiry_date}}{{booking_link}}{{phone}}š” Pro Tips
Send 2-3 weeks before the season peaks to capture early planners
Use scarcity language ("limited spots", "while supplies last") to drive urgency
Segment by service history ā promote relevant seasonal services to the right clients
Follow up with a reminder email 3 days before the offer expires
Perfect For
When to Use This Template
Send 2-3 weeks before the seasonal peak to capture planners, then follow up with a last-chance reminder 2-3 days before the offer expires. Avoid overlapping with other promotions.
ā Best Practices
Plan your seasonal calendar at the start of each quarter so campaigns go out on time, not last-minute
Lead with the benefit to the client, not the discount ā "Get summer-ready skin" beats "20% off facials"
Include a clear deadline and a countdown element to create real urgency rather than vague "limited time" language
A/B test your subject lines with a small segment before sending to your full list
ā ļø Common Mistakes to Avoid
Sending the campaign too late, after clients have already booked with competitors for the season
Making the offer too complicated with too many conditions or tiers ā simplicity converts better
Not following up with a reminder email before the expiry date, leaving conversions on the table
Using the same generic template every season without updating imagery and messaging to match the moment
Frequently Asked Questions
How far in advance should I send seasonal promotions?
Send your first email 2-3 weeks before the peak period. Follow up with a reminder 3-5 days before expiry. For major holidays, start 4 weeks early since calendars fill up fast.
How many seasonal promotions should I run per year?
Four to six is the sweet spot ā one per quarter plus one or two tied to industry-specific seasons. More than that leads to promotion fatigue where clients stop paying attention.
Should I offer a discount or a value-add?
Value-adds (free upgrade, bonus service) protect your margins better than discounts and feel more special. If you do discount, make it time-limited and at least 15-20% to be motivating.
Explore More Resources
Further Reading
- HubSpot: Free Business Templates ā Curated collection of professional business templates.
- SCORE: Technology Resources ā Free mentoring and guides for small businesses.
Automate This Template
Stop copying and pasting. SchedulingKit automatically sends personalized messages at the right time, every time.
Free forever plan available ā¢ No credit card required