GoHighLevel Pricing Guide 2026
Full pricing breakdown for the all-in-one marketing and CRM platform
GoHighLevel Pricing Plans
Here's what GoHighLevel charges for their scheduling software in 2026.
Starter
per month
- 1 account/sub-account
- CRM & pipeline management
- Email marketing
- Calendar & scheduling
- Website/funnel builder
- Reputation management
Unlimited
per month
- Unlimited sub-accounts
- Everything in Starter
- API access
- White-label desktop app
- Membership sites
- Advanced automations
SaaS Pro
per month
- Everything in Unlimited
- SaaS mode (resell the platform)
- AI conversational bot
- Advanced API
- Priority support
- Custom domains for clients
Prices as of 2026-02-01. Visit GoHighLevel for current pricing.
Hidden Costs to Know About
Before signing up for GoHighLevel, be aware of these additional costs:
- No free plan — minimum $97/month
- Phone system (Twilio) costs extra per minute/message
- Email sending beyond included limits costs extra
- AI features only on SaaS Pro plan ($497/month)
- Learning curve requires significant time investment
- White-label features require Unlimited plan ($297/month)
- SMS and call costs are usage-based on top of subscription
GoHighLevel Pricing History
Introduced SaaS Pro plan at $497/month with AI features
Starter plan increased from $79 to $97/month
Added AI conversational features to higher-tier plans
GoHighLevel vs SchedulingKit
See how SchedulingKit compares on features and pricing.
| Feature | GoHighLevel | SchedulingKit |
|---|---|---|
| Starting Price | $97/month | $0 (Free plan)✓ |
| Calendar & Booking | Included (basic) | Advanced, AI-powered✓ |
| AI Chatbot | $497/month (SaaS Pro) | Included in Pro✓ |
| CRM & Pipelines | Comprehensive | Via integrations |
| Email Marketing | Built-in | Via integrations |
| Ease of Use | Complex, steep learning curve | Simple, quick setup✓ |
Our Verdict
GoHighLevel is a powerful all-in-one platform for marketing agencies, but it's overkill and overpriced for businesses that primarily need scheduling and client communication. At $97-497/month with usage-based costs on top, the total spend adds up quickly. SchedulingKit offers focused, AI-powered scheduling without the complexity or cost of an entire marketing suite.
GoHighLevel Pricing FAQs
How much does GoHighLevel cost?
GoHighLevel starts at $97/month (Starter), $297/month (Unlimited), and $497/month (SaaS Pro). Additional usage-based costs for SMS, calls, and emails apply on all plans.
Is GoHighLevel worth it for a single business?
GoHighLevel is designed for agencies managing multiple clients. A single business paying $97+/month is often overpaying for features they don't use. Dedicated scheduling tools offer better value.
Does GoHighLevel have a free plan?
No, GoHighLevel does not offer a free plan. They provide a 14-day free trial, after which the minimum cost is $97/month.
Can GoHighLevel replace my scheduling software?
GoHighLevel includes basic calendar and booking features, but its scheduling is not as advanced or AI-powered as dedicated scheduling tools. It works as part of a broader marketing stack.
What are GoHighLevel's hidden costs?
Phone calls and SMS are billed per-use via Twilio (not included in subscription). Email sending has limits. AI features require the $497/month plan. The total monthly cost is often 30-50% higher than the base subscription.
Who Is GoHighLevel Best For?
Looking for a Better Alternative?
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