GoHighLevel Pricing Guide 2026
Full pricing breakdown for the all-in-one marketing and CRM platform
GoHighLevel's listed plans and prices appear below with their billing terms. Monthly, annual, lifetime and custom-priced offers are different commitments. Check billing periods, seat counts, usage charges and optional add-ons. Compare with SchedulingKit pricing.
GoHighLevel Pricing Plans
Here's what GoHighLevel charges for their scheduling software in 2026.
Starter
per month
- 3 sub-accounts
- CRM & pipeline management
- Email marketing
- Calendar & scheduling
- Website/funnel builder
- Reputation management
Unlimited
per month
- Unlimited sub-accounts
- Everything in Starter
- API access
- White-label desktop app
- Courses and membership capabilities also listed among core features
- Workflow automation is also listed among core features; premium actions may cost extra
SaaS Pro
per month
- Everything in Unlimited
- SaaS mode (resell the platform)
- Conversation AI available with separate AI usage/plan charges
- Advanced API
- 24/7 support; premium support is a separate $500/month add-on
- Custom domains for clients
Prices as of 2026-10-01. Visit GoHighLevel for current pricing.
Hidden Costs to Know
Before signing up for GoHighLevel, be aware of these additional costs:
- No free plan, minimum $97/month
- LeadConnector Phone or supported Twilio setup incurs telecom usage charges
- Email delivery uses separate usage billing; verify provider and current allowance
- AI is not restricted to the $497 agency plan. Current AI options include pay-per-use, AI Employee Growth at $50/month per enabled location, and Unlimited at $97/month per location, subject to fair use. Phone System charges remain separate, and Agent Studio remains pay-per-use.
- Learning curve requires significant time investment
- Desktop white-label eligibility should be confirmed for your account; branded mobile app is a separate $497/month add-on
- SMS and call costs are usage-based on top of subscription
GoHighLevel Pricing History
Earlier claim: SaaS Pro introduced in 2023 at $497 with AI; launch date/gating not verified. AI now has separate usage plans.
Earlier claim: 2024 Starter increase from $79 to $97; no dated primary announcement verified.
Earlier claim: higher-tier Conversation AI added in 2025; date not verified and AI is not currently exclusive to higher agency tiers.
GoHighLevel vs SchedulingKit
See how SchedulingKit compares on features and pricing.
| Feature | GoHighLevel | SchedulingKit |
|---|---|---|
| Starting Price | $97/month | $0 (Free plan) |
| Calendar & Booking | Round-robin, collective, classes and service booking | Appointment booking; AI services are paid separately |
| AI Chatbot | Separate AI usage or $50/$97 monthly location plans | AI chatbot add-on: $12/month, separate from scheduling plan |
| CRM & Pipelines | Built-in CRM and pipelines | Built-in CRM on Standard; validate pipeline requirements |
| Email Marketing | Built-in | Via integrations |
| Ease of Use | Complex, steep learning curve | Simple, quick setup |
Our Verdict
HighLevel can consolidate agency CRM, marketing and booking workflows. Whether the suite is good value depends on usage and required features, not an assumed universal cost advantage. Starter costs $97/month or $970/year and includes three sub-accounts. Unlimited costs $297/month or $2,970/year with unlimited sub-accounts. Agency Pro (also called SaaS Pro) is $497/month or $4,970/year. Annual billing saves two monthly payments, about 16.7%. Phone, email, AI and optional add-ons can add charges. SchedulingKit Free includes one member, one event type, 50 bookings/month and one calendar with booking emails. CRM, workflows and payments require Standard; teams require Pro and custom domains Business. AI chatbot/receptionist are separate $12/$39 monthly add-ons. Evaluate a trial against your actual workflow.
GoHighLevel Pricing FAQs
Who Is GoHighLevel Best For?
Looking for an Alternative?
Compare SchedulingKit's Free limits, paid features and add-ons with the workflows you need. Free includes one member, one event type, one calendar and 50 bookings per month.
Free forever plan available • No credit card required
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