Boulevard Review
A premium salon and spa platform — powerful, but built for high-end operations.
Boulevard is boulevard is a well-built platform that serves its target market — upscale salons and spas — effectively. It scores 4.1/5 overall, with a 4/5 for ease of use and 4.4/5 for features. Visit Boulevard's official site →
Boulevard Overview
Boulevard is a salon and spa management platform founded in 2016 in Los Angeles, targeting upscale salons, spas, and med spas. The platform covers online booking, POS, client management, inventory, payroll/commission tracking, and marketing automation. Boulevard has raised over $70M in funding and positions itself as a premium alternative to tools like Mindbody and Vagaro. Pricing is quote-based and typically runs $175-400+/month depending on location count and features, which puts it out of reach for many smaller businesses. The product is polished and well-designed, but the sales-driven onboarding and lack of transparent pricing are common friction points.
Boulevard Rating Breakdown
How Boulevard scores across key categories
How We Rate
Ratings are based on hands-on testing, published user reviews, feature completeness, pricing transparency, and customer support responsiveness. Scores reflect our editorial assessment as of 2026.
Boulevard Pros and Cons
Pros
- Purpose-built for upscale salons, spas, and med spas
- Clean, modern interface with polished client booking experience
- Comprehensive payroll, commission, and tip management
- Built-in POS with integrated payment processing
- Marketing automation with client retention tools
- Strong inventory management for retail products
Cons
- No published pricing — requires a sales call for a quote
- Expensive compared to most competitors (typically $175-400+/month)
- Not suitable for businesses outside beauty and wellness
- Onboarding process can take days or weeks
- No free plan or self-service signup
- Overkill for solo practitioners or small shops
Boulevard Key Features
Online Booking
A polished, client-facing booking experience designed to match the premium feel of upscale salons and spas.
Point of Sale & Payments
Integrated POS with payment processing, tip management, and retail product sales built into the platform.
Payroll & Commission
Manage staff commissions, tips, and payroll calculations with flexible structures for booth renters and employees.
Marketing Automation
Automated email and SMS campaigns for client retention, rebooking reminders, and promotional offers.
Inventory Management
Track retail product inventory, set reorder points, and manage supplier relationships from within the platform.
Boulevard Pricing (2026)
Current pricing tiers and what's included
Essentials
Custom
- Online booking
- POS
- Client management
- Basic reporting
Premier
Custom
- Everything in Essentials
- Marketing automation
- Advanced reporting
- Multi-location support
Prestige
Custom
- Everything in Premier
- Dedicated support
- Custom integrations
- Priority onboarding
Who Is Boulevard For?
Best For
Upscale salons, day spas, med spas, and multi-location beauty businesses that want a premium, full-featured management platform and have the budget to support it.
Not Ideal For
Solo practitioners, small salons on a tight budget, businesses outside the beauty/wellness industry, or anyone who wants to sign up and get started without a sales process.
Our Boulevard Verdict
Boulevard is a well-built platform that serves its target market — upscale salons and spas — effectively. The client booking experience is polished, the business management features are comprehensive, and the payroll/commission tools are strong. However, the lack of transparent pricing, mandatory sales process, and high monthly cost make it a poor fit for smaller businesses or anyone outside the beauty industry. For straightforward scheduling needs, more affordable and flexible tools exist.
Consider SchedulingKit as an Alternative
If Boulevard's limitations — like no published pricing — requires a sales call for a quote — are deal-breakers for you, SchedulingKit offers a flexible scheduling platform with AI-powered booking, transparent pricing, and a generous free plan.
Boulevard FAQs
Common questions about Boulevard
How much does Boulevard cost?
Boulevard doesn't publish pricing. It's quote-based and depends on your business size, number of locations, and features needed. Based on publicly available information, plans typically range from $175-400+/month.
Is Boulevard better than Vagaro?
Boulevard targets a more upscale market segment with a more polished experience, but it costs significantly more. Vagaro starts at $25/month and covers many of the same core features. The right choice depends on your budget and brand positioning.
Does Boulevard have a free trial?
Boulevard doesn't offer a self-service free trial. You need to go through a demo and sales process to get started. Some sources report demo accounts may be available upon request.
Can Boulevard handle multiple locations?
Yes, Boulevard supports multi-location management and is commonly used by salon and spa groups with multiple sites. Multi-location features are typically available on higher-tier plans.
Looking for a Better Scheduling Solution?
Try SchedulingKit — AI-powered scheduling with a free plan forever