Boulevard Review
Salon and spa booking, POS and client tools with public plan prices and demo-led buying.
Visit BoulevardBoulevard is a broad salon and spa platform with published Essentials, Premier and Prestige prices plus a demo-led final quote. Compare booking, POS, memberships, messaging and add-ons against your actual needs; account for limited promotional eligibility, location count, hardware and processing. A booking-only product may be cheaper, but it does not replace salon operations. This desk review does not assign a numerical score without a documented hands-on evaluation. Visit Boulevard's official site →
Boulevard Overview
Boulevard offers booking, POS, client profiles, memberships, messaging and other salon and spa management tools. Its current public salon and spa page displays Essentials at $143/month, Premier at a limited $234/month per location (normally $293), and Prestige at $328/month per location (normally $410). The page has monthly and annual billing controls and directs buyers to a demo for final terms. The separate Beau AI receptionist is listed at $125/month per location for 200 minutes, with overages. This is a review of published product information, not a hands-on usability or performance test.
Boulevard Pros & Cons
Pros
- Purpose-built for upscale salons, spas, and med spas
- Client-facing booking and staff calendar tools
- Membership, package and client profile workflows
- Built-in POS with integrated payment processing
- Marketing automation with client retention tools
- Retail inventory and reporting tools for salon operations
Cons
- Final rates and promotional eligibility require a demo-led quote
- Per-location costs and add-ons can make the total exceed the displayed base price
- Specialist salon features may be unnecessary for booking-only businesses
- Ask for a scoped migration and onboarding timeline for your business
- No free plan or self-service signup
- Essentials caps bookable calendars at five; compare the needed provider count
Boulevard Key Features
Online Booking
A client-facing booking flow for salon and spa services. Check the exact provider, service and cancellation configuration in a demo; improved bookings or productivity cannot be assumed without measurement.
Point of Sale & Payments
Integrated POS with payment processing, tip management, and retail product sales built into the platform.
Payroll & Commission
Manage staff commissions, tips, and payroll calculations with flexible structures for booth renters and employees.
Marketing Automation
Automated email and SMS campaigns for client retention, rebooking reminders, and promotional offers.
Inventory Management
Track retail product inventory, set reorder points, and manage supplier relationships from within the platform.
Boulevard Pricing (2026)
Current pricing tiers and what's included
Essentials
$143/mo shown; confirm term
- Online booking
- POS
- Client profiles
- Up to five bookable calendars
Premier
$234/location/mo limited offer
- Everything in Essentials
- Unlimited professionals
- Advanced booking workflows
- Normally $293/month
Prestige
$328/location/mo limited offer
- Everything in Premier
- Forms add-on bundled
- 2,500 texts
- Normally $410/month
Who Is Boulevard For?
Best for:
Upscale salons, day spas, med spas, and multi-location beauty businesses that want a premium, full-featured management platform and have the budget to support it.
Not Ideal For
Solo practitioners, small salons on a tight budget, businesses outside the beauty/wellness industry, or anyone who wants to sign up and get started without a sales process.
Our Verdict
Boulevard is a broad salon and spa platform with published Essentials, Premier and Prestige prices plus a demo-led final quote. Compare booking, POS, memberships, messaging and add-ons against your actual needs; account for limited promotional eligibility, location count, hardware and processing. A booking-only product may be cheaper, but it does not replace salon operations. This desk review does not assign a numerical score without a documented hands-on evaluation.
Consider SchedulingKit as an Alternative
Compare Boulevard and SchedulingKit against your required workflow. SchedulingKit Free includes one member, one event type, one calendar and 50 bookings per month; paid capabilities and AI add-ons have separate requirements.
More About Boulevard
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Boulevard FAQs
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