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form Template

Client Satisfaction Survey Template

Post-appointment satisfaction survey to collect feedback, identify improvement areas, and boost retention.

This client satisfaction survey template template helps you save time on repetitive client communication. Copy it, customize the variables for your business, and start using it today. Browse all scheduling templates.

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CLIENT SATISFACTION SURVEY — {{business_name}}

Thank you for visiting {{business_name}}! We'd love your feedback.

1. Overall, how satisfied were you? (1-5 stars)
   ☆ ☆ ☆ ☆ ☆

2. How would you rate the quality of your {{service_name}}?
   ☆ ☆ ☆ ☆ ☆

3. How friendly and professional was your service provider?
   ☆ ☆ ☆ ☆ ☆

4. How easy was the booking process?
   ☆ ☆ ☆ ☆ ☆

5. How was your wait time?
   □ No wait  □ Under 5 min  □ 5-15 min  □ Over 15 min

6. How likely are you to recommend us? (0-10)
   {{nps_scale}}

7. What did we do well?
   [Open text field]

8. What could we improve?
   [Open text field]

9. Would you like to rebook?
   □ Yes, take me to booking  □ Not right now

Thank you for your feedback!

How to Use This Template

1

Copy the Template

Click the copy button above to copy to clipboard

2

Replace Variables

Swap {{variables}} with your business info

3

Send or Automate

Use manually or automate with SchedulingKit

Variables to Replace

{{business_name}}{{service_name}}{{nps_scale}}{{provider_name}}{{appointment_date}}

💡 Pro Tips

Send within 2 hours of the appointment for highest response rates

Keep it under 2 minutes — 5-8 questions maximum

Include a rebook link at the end to convert satisfied clients immediately

Act on feedback and tell clients what changed — it builds loyalty

Perfect For

Post-appointment feedbackService quality monitoringNPS trackingStaff performance reviews

When to Use This Template

🎯

Send 1-2 hours after the appointment ends. Avoid sending during evenings or weekends when response rates drop.

✅ Best Practices

Use a mix of star ratings (fast to complete) and one or two open-ended questions (for insights)

Include an NPS question (likelihood to recommend) for benchmarking over time

Route low-satisfaction responses to a manager for immediate follow-up

Segment results by service type and provider to identify specific improvement areas

⚠️ Common Mistakes to Avoid

Making the survey too long — anything over 3 minutes dramatically reduces completion rates

Only asking rating questions without open-ended fields, which limits actionable insights

Collecting feedback but never acting on it, which erodes trust when clients notice nothing changes

Not following up with dissatisfied clients, missing the chance to recover the relationship

Frequently Asked Questions

What is a good survey response rate?

For post-appointment surveys sent via email, 15-25% is typical. SMS-delivered surveys see 30-40% response rates. Keep surveys short and send promptly for best results.

Should I offer an incentive to complete the survey?

Small incentives (10% off next visit, entry into a monthly draw) can boost response rates by 20-30%. Avoid large incentives that bias responses toward positivity.

Further Reading

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