New Service Launch Announcement Email Template
Email template to announce a new service offering to your existing client base with an introductory offer.
This new service launch announcement email template template helps you save time on repetitive client communication. Copy it, customize the variables for your business, and start using it today. Browse all scheduling templates.
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Subject: NEW: {{service_name}} Is Here ā Book Your Intro Session
Hi {{client_name}},
We're thrilled to introduce our newest offering: {{service_name}}!
āØ WHAT IT IS:
{{service_description}}
ā±ļø Duration: {{duration}}
š° Regular Price: {{regular_price}}
š INTRODUCTORY OFFER:
Be one of the first to try it at {{intro_price}} (save {{savings}})!
This offer is available until {{offer_deadline}}.
ā Book your session: {{booking_link}}
WHO IT'S FOR:
{{ideal_client_description}}
We can't wait for you to experience this!
Best,
{{business_name}}
{{phone}}How to Use This Template
Copy the Template
Click the copy button above to copy to clipboard
Replace Variables
Swap {{variables}} with your business info
Send or Automate
Use manually or automate with SchedulingKit
Variables to Replace
{{client_name}}{{service_name}}{{service_description}}{{duration}}{{regular_price}}{{intro_price}}{{savings}}{{offer_deadline}}{{booking_link}}{{business_name}}{{phone}}š” Pro Tips
Include a time-limited introductory price to create urgency
Segment your list to target clients most likely to be interested
Add a photo or visual of the new service if possible
Follow up with a reminder email a week before the introductory offer expires
Perfect For
When to Use This Template
Send on launch day or 1-2 days before for VIP clients. Follow up with a reminder 1 week before the introductory offer ends.
ā Best Practices
Lead with the benefit to the client, not the service features
Include credentials or training that qualify you to offer this service
Add social proof if you ran a beta or soft launch
Make the booking link prominent and easy to find
ā ļø Common Mistakes to Avoid
Burying the booking link at the bottom of a long email
Not explaining who the service is for, leading to unqualified bookings
Launching without an introductory offer, which reduces trial adoption
Sending to your entire list without segmenting by interest
Frequently Asked Questions
How long should the introductory offer last?
Two to four weeks is ideal. Long enough to fill initial slots but short enough to create urgency. After the intro period, transition to your regular pricing.
Should I send this to all clients or segment?
Segment when possible. Target clients whose past services or interests align with the new offering. A smaller, targeted list outperforms a mass blast.
Explore More Resources
Further Reading
- HubSpot: Free Business Templates ā Curated collection of professional business templates.
- SCORE: Technology Resources ā Free mentoring and guides for small businesses.
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