Price Increase Announcement Email Template
Professional email template to announce price increases to existing clients while preserving loyalty and minimizing churn.
This price increase announcement email template template helps you save time on repetitive client communication. Copy it, customize the variables for your business, and start using it today. Browse all scheduling templates.
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Subject: Important Update About Our {{year}} Pricing
Hi {{client_name}},
Thank you for being a valued client of {{business_name}}. We truly appreciate your loyalty over the past {{time_as_client}}.
We're writing to let you know that starting {{effective_date}}, our pricing will be updated to reflect the improvements we've made to our services:
{{service_1}}: {{old_price_1}} ā {{new_price_1}}
{{service_2}}: {{old_price_2}} ā {{new_price_2}}
WHY THE CHANGE:
Over the past year, we've invested in {{improvement_1}}, {{improvement_2}}, and {{improvement_3}} to give you a better experience. This adjustment helps us continue delivering the quality you expect.
LOYAL CLIENT OFFER:
Book before {{deadline_date}} and lock in the current rate for your next {{number}} appointments.
ā Book now: {{booking_link}}
We value your trust and are happy to answer any questions.
Warm regards,
{{business_name}}
{{phone}}How to Use This Template
Copy the Template
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Replace Variables
Swap {{variables}} with your business info
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Variables to Replace
{{client_name}}{{business_name}}{{time_as_client}}{{effective_date}}{{service_1}}{{old_price_1}}{{new_price_1}}{{deadline_date}}{{booking_link}}{{phone}}š” Pro Tips
Give at least 30 days notice before the increase takes effect
Frame the increase around value added, not rising costs
Offer a loyalty incentive to pre-book at the current rate
Send on a Tuesday or Wednesday morning for best open rates
Perfect For
When to Use This Template
Send 30-60 days before any scheduled price increase. Avoid sending during holidays or alongside promotional emails.
ā Best Practices
Lead with gratitude and acknowledgment of the client relationship before mentioning the change
Be specific about new prices ā vague language like "slight increase" creates distrust
Include a deadline-driven loyalty offer to drive immediate bookings at the current rate
Segment your list and personalize for long-term vs. newer clients
ā ļø Common Mistakes to Avoid
Surprising clients with a higher price at checkout instead of notifying in advance
Being vague about the increase amount ā transparency builds trust
Failing to explain the value behind the increase, making it feel arbitrary
Not offering any loyalty bridge for existing clients
Frequently Asked Questions
How far in advance should I announce a price increase?
Give at least 30 days notice. For significant increases (over 15%), consider 60 days. This shows respect for your clients and gives them time to budget or pre-book at the current rate.
Should I grandfather existing clients at the old rate?
A limited grandfather period (e.g., 3-6 months) is a strong retention tool. Avoid indefinite grandfathering as it creates long-term pricing complexity.
Explore More Resources
Further Reading
- HubSpot: Free Business Templates ā Curated collection of professional business templates.
- SCORE: Technology Resources ā Free mentoring and guides for small businesses.
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