Groove Pricing Guide 2026
Full breakdown of Groove plans, features, and real costs for sales teams
Here's what Groove charges in 2026: plans start at Custom and scale up to Custom. Watch out for hidden fees on SMS, integrations, and team seats. Compare with SchedulingKit pricing.
Groove Pricing Plans
Here's what Groove charges for their scheduling software in 2026.
Starter
- Email tracking and templates
- Calendar scheduling links
- Salesforce integration
- Basic analytics
- Chrome extension
Advanced
- All Starter features
- Multi-channel sequences
- Advanced Salesforce automation
- Meeting scheduler
- Team collaboration
- Advanced analytics and reporting
Enterprise
- All Advanced features
- Custom integrations
- Enterprise-grade security
- Dedicated success manager
- SLA guarantees
- Custom onboarding
Prices as of 2026-03-01. Visit Groove for current pricing.
Hidden Costs to Know About
Before signing up for Groove, be aware of these additional costs:
- No published pricing — must contact sales for quotes
- Requires Salesforce — additional CRM cost if not already using it
- Per-seat pricing can escalate quickly for larger sales teams
- Annual contracts are typical — early termination fees may apply
- Onboarding and training costs may be significant
- Premium support and advanced features may cost extra
Groove Pricing History
Acquired by Clari, pricing restructured
Consolidated plans into Starter, Advanced, and Enterprise
Groove vs SchedulingKit
See how SchedulingKit compares on features and pricing.
| Feature | Groove | SchedulingKit |
|---|---|---|
| Pricing Transparency | No public pricing — sales required | Transparent pricing on website✓ |
| Free Plan | None | Yes — 2 members, 100 bookings/month✓ |
| Salesforce Integration | Deep native Salesforce integration | Via Zapier/API |
| AI Features | Basic AI for email/sequences | AI chatbot, receptionist, voice agent✓ |
| Standalone Scheduling | Part of sales engagement suite | Purpose-built scheduling platform✓ |
| Setup Complexity | Requires Salesforce + onboarding | Live in minutes✓ |
Our Verdict
Groove is a sales engagement platform built for Salesforce-centric teams. Its scheduling features are part of a larger sales toolkit — not a standalone scheduling product. If you're a Salesforce shop needing integrated outreach and scheduling, Groove fits. For everyone else, SchedulingKit offers better scheduling features at transparent, affordable pricing without requiring a CRM dependency.
Groove Pricing FAQs
How much does Groove cost?
Groove does not publish pricing. All plans require contacting sales for a custom quote. Based on industry reports, expect per-seat pricing similar to other enterprise sales engagement tools ($50-150+/user/month).
Does Groove require Salesforce?
Yes — Groove is built specifically for Salesforce and requires it. This means you need both a Salesforce license and a Groove license. SchedulingKit works independently without CRM requirements.
Is Groove a scheduling tool?
Groove includes meeting scheduling as part of its broader sales engagement suite (email sequences, analytics, dialer). It's not a dedicated scheduling platform. For pure scheduling needs, SchedulingKit is more feature-rich and affordable.
Can I use Groove without a sales team?
Groove is designed specifically for sales teams and doesn't make sense for general appointment scheduling. SchedulingKit serves all use cases — sales, services, consultations, and more.
Who Is Groove Best For?
Further Reading
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